hosted at:
About the workshop
Strategic planning requires business schools to understand their changing environment, identify meaningful priorities, and translate strategic choices into action.
In this interactive workshop, participants will explore regional challenges and opportunities, examine their implications for business education, and identify priorities that warrant institutional attention. Through small-group discussions and practical application of strategic planning tools, participants will consider how regional priorities relate to their own institutions and develop an actionable next step to advance institutional strategy.
Facilitator
Emira Limani, Ph.D., is Associate Professor and former Head of the Marketing Department at the American University of the Middle East in Kuwait. Currently engaged in teaching marketing courses at the Public International Business College Mitrovica – IBCM. With over 15 years of higher education, she specializes in accreditation processes (AACSB, QAA, NECHE, and national frameworks), strategic planning, and assurance of learning. As an AACSB Facilitator for Business Administration and Strategic Planning Seminars, she has led faculty engagement initiatives that strengthened continuous improvement and societal impact. Her research focuses on AI-enhanced marketing education, digital consumer behavior, and place branding, with publications in international journals and contributions to Springer volumes. She has presented at global conferences, moderated sessions at Times Higher Education MENA Summit, and actively participates in professional associations such as the International Place Brand Association and the Institute of Place Management.
Registration for this paid workshop also includes access to the Business Education Leadership and Strategy Forum program on 13 November.
Business Education Leadership and Strategy Forum
This workshop is offered as part of the Business Education Leadership and Strategy Forum, a free event taking place on 13 November 2026 in Sarajevo, Bosnia and Herzegovina. The forum brings together deans and senior business school leaders from across Southeast Europe to discuss emerging challenges and opportunities in business education, including academic quality, artificial intelligence, graduate readiness, and societal impact.
Forum program overview
10:00–10:15 | Welcome and opening remarks
10:15–11:15 | Fireside chat: Leading business schools through change and audience questions
11:15–11:45 | Coffee break
11:45–13:00 | Panel discussion: The future of business education in Southeast Europe and audience questions
13:00–14:00 | Lunch and networking
14:00–17:00 | Strategic Planning: From Regional Priorities to Institutional Action Workshop
17:00–17:15 | Closing remarks
