AACSB Careers

As the Marketing Manager, you will be responsible for developing and leading marketing efforts for AACSB’s learning and development (L&D), membership, accreditation, and strategic relationship management initiatives globally and in the Americas. This position manages marketing functions as an individual contributor and will not have direct or indirect reports.

How You Will Contribute

• Marketing Promotions: Develops, executes, and measures success of marketing promotion plans and activities to support revenue goals for organizational initiatives. Global and regional campaigns include digital advertising, email marketing, SEO/SEM, content marketing, social media sharing, promotion on membership platforms, and sales outreach support.
• Member Communications: Facilitates with MarCom team leaders on global and regional communications, developing personalized messaging for all channels based on member segment, role, interests, and region to streamline communications, increase engagement rates, and drive Calls to Action (CTAs).
• Lead Generation and Contact Management: Coordinates with sales and membership teams on standardized global processes for generating and managing leads and updating the AACSB contact database. Monitors email metrics and manages email delivery system for optimal performance. Documents and streamlines journey maps to shorten sales cycles and automates database updates in collaboration with IT.
• Sales Support: Provides sales support materials for each stage of the sales and engagement funnel including presentations, emails, fact sheets, website landing pages, product information pages.
• Cross-Functional Support: Collaborates with the regional heads, membership, L&D, accreditation, and strategic relationship management team to provide operational marketing planning and support for on-site events, dues renewal campaigns, and member announcements.
• Perform duties in accordance with AACSB International’s Mission and Values.

Requirements

• Fluency in English language
• Five plus (5+) years of marketing, communications, and related experience, with two (2) years' experience independently managing large projects
• Bachelor’s degree in Marketing or a related field from an accredited college or university
• Minimal domestic travel (5%)
• Demonstrated, successful experience with implementing successful marketing strategies and campaigns
• Excellent written and verbal communication and interpersonal skills to engage effectively with a wide range of stakeholders
• Proficiency in digital marketing tools and platforms, including email marketing, design including Adobe suite, CRM, marketing automation, digital advertising, social media marketing, and Google analytics
• Ability to work under pressure, manage multiple projects simultaneously, and drive campaign ROI

Preferred Qualifications

• Master’s degree in Marketing or a related field from an accredited college or university
• Experience in higher education or business education
• Bi-lingual (Spanish)

Why Join AACSB?

We take pride in providing our employees with an inclusive work environment that promotes individual development. Our employees say our benefits, location, flexible work environment, and their colleagues are the primary drivers that attract and keep them with AACSB.

Benefits

We offer a competitive benefit package, including generous vacation, sick and holiday paid time off, health/dental/vision insurance, 403B, short and long-term disability, life insurance, wellness allowance, tuition reimbursement, and a hybrid work environment.

To apply, please visit https://secure6.saashr.com/ta/6199722.careers?ShowJob=621184084.

As the Conference Content Planner, you will be responsible for the planning, design, and execution of timely, relevant educational conference content that engages and educates professionals globally. This role requires a creative, organized professional who can collaborate with multiple stakeholders to ensure that all conference content is informative, relevant, and impactful for a global audience. The Conference Content Planner will oversee the entire content lifecycle, from design, research and speaker management to budget oversight and post-event evaluation. 

This role would be best suited for candidates with a strong background in educational content design and development, ideally with experience in conference planning and event management. They should be adept in handling the entire content lifecycle, from designing content frameworks to managing speaker relations, and possess robust project management skills.

Workplace type: Hybrid and will be based in Tampa. 

How You Will Contribute

Content Design and Development 

• Define content goals and themes that align with conference objectives, attendee interests, and industry trends. 
• Research and integrate the latest trends in business education to ensure the content is forward-thinking, practical, and aligned with industry needs.
• Design content that incorporates the latest educational methodologies and technologies to optimize learning outcomes.
• Propose and develop new event concepts and create detailed business cases for innovative learning initiatives. 

Speaker Management and Engagement 

• Identify, recruit, and manage keynote speakers, panelists, and workshop leaders, ensuring content aligns with conference themes and goals.
• Collaborate with speakers to ensure content aligns with conference goals, provide guidelines on presentations and session format and maintain high content quality and relevance.
• Coordinate logistics with speakers, including pre-conference planning calls, and post-event follow-ups. 

Agenda and Session Design 

• Develop comprehensive event schedules that balance various session types (keynotes, panels, workshops, and networking).
• Work closely with subject matter experts to tailor sessions for optimal attendee engagement.
• Ensure session content is designed to suit different delivery formats, including in-person, virtual, and hybrid models. 

Cross-Functional Collaboration 

• Partner with marketing, logistics, AV, and design teams to ensure smooth execution of content elements.
• Develop promotional strategies with the marketing team that effectively communicate the value of the conference content.
• Work with the event operations team to deliver content seamlessly across multiple platforms. 

Budget Management 

• Handle financial aspects within the scope of responsibility, such as budget creation, billing reconciliation, and payment processing.
• Ensure profitability and accurate financial reporting, contributing to leadership’s strategic decision-making. 

Audience Engagement and Feedback Collection 

• Develop strategies to engage audiences before, during, and after events through interactive elements and post-event content (e.g., session recordings, summaries).
• Collect feedback to evaluate content effectiveness, using surveys and analyzing attendance and social media engagement for continuous improvement. 

Commitment to Mission and Values 

• Adhere to and champion the organization’s mission and values, continuously striving to innovate in professional development content delivery. 

• Fluency in the English language
• Three (3) or more years in a role focused on educational content design, development and delivery, ideally within conference planning
• Bachelor’s degree in a related field from an accredited college or university
• Ability to travel up to 30% annually, including international travel
• Able to work early morning and evening hours as appropriate; able to work long days/evenings at conferences or events
• Exceptional design thinking skills, project management competencies, and excellent interpersonal and communication skills 

Preferred Qualifications 

• Five (5) or more years in a role focused on educational content design, development and delivery, ideally within conference planning
• Master’s degree in a related field from an accredited college or university
• Fluency in additional languages 

Why Join AACSB?

We take pride in providing our employees with an inclusive work environment that promotes individual development. Our employees say our benefits, location, flexible work environment, and their colleagues are the primary drivers that attract and keep them with AACSB.

Benefits 

We offer a competitive benefit package, including generous vacation, sick and holiday paid time off, health/dental/vision insurance, 403B, short and long-term disability, life insurance, wellness allowance, tuition reimbursement, and a hybrid work environment.

To apply, please visit https://secure6.saashr.com/ta/6199722.careers?ShowJob=621172424.