Building a Curriculum in the Era of Gen AI (Amsterdam)

This workshop will begin at 09:00 and conclude at 17:00. An agenda will be posted soon!

Generative AI is no longer a future trend: it is here, transforming how we teach, learn, and innovate. Are business schools ready to harness its full potential?

Join a masterclass on AI fundamentals complete with hands-on labs with tools like ChatGPT, Gemini, Mistral AI, and Perplexity, participants will design assignments, draft curricula, and prototype new courses ready to test at their institutions. Beyond tools, we will tackle ethics, prompt engineering, interdisciplinary teaching, and the practical barriers to implementation.

This is not just another AI workshop; it is an interactive lab for change. You will leave with actionable frameworks, fresh ideas, and a network of peers committed to leading business education into the Gen AI era.

Join AACSB and Alain Goudey, Associate Dean for Digital at NEOMA Business School, for an immersive, one-day workshop that moves beyond theory into practice. Together, we will explore how Gen AI is reshaping business education, and how you can embed it directly into your programs.

Learning Objectives:

By the end of the workshop, participants will be able to:

1. Explain the fundamentals of Generative AI and its disruptive potential for business education.
2. Apply prompt engineering and AI tools to draft sample course elements (lesson plans, assignments, or assessment activities).
3. Design prototypes of new courses, programs, or curriculum elements that integrate Gen AI skills across business disciplines.
4. Evaluate ethical considerations, risks, and institutional barriers related to AI adoption in curriculum design.
5. Formulate an initial action plan for implementing Gen AI strategies within their own institution’s programs.

Facilitator

Alain Goudey, NEOMA Business School

As one of the leading specialist in France in sensory marketing and digital innovation, Alain Goudey is Associate Dean for Digital and Full Professor of Marketing at NEOMA Business School in France. He is also serial entrepreneur as founding partner of AtooMedia, a sound communication and musical design agency, and its subsidiary, Mediavea, a retail marketing company, but also Sociacom a consulting company in digital. Alain is the co-author of several books and has published his academic work in France and abroad in scientific journals such as International Journal of Research in Marketing and the Journal of Retailing and Consumer Services. His research areas are sensory marketing, design, adoption of disruptive technologies, digital transformation and technologies for education (such as VR, AR and AI). He is also a regular columnist for BFM TV and many medias. Alain holds a PhD in management sciences from Université Paris-Dauphine and a master’s in management sciences with an IT specialisation from Institut Mines-Telecom Business School. 

For more information, please contact [email protected].