Strategic Planning Seminar (Amsterdam)

This seminar will begin at 9:00 a.m. on Day 1 and end at 5:30 p.m. on Day 2.

Engage in this workshop-style seminar with peer business school leaders on effective strategic planning. Explore examples and challenges related to strategic planning, from goal creation and measurement to micro-plans and agile planning methods.

Through interactive exercises, relate your strategic plan to the AACSB standards and examine relevant, timely examples that will support your planning journey. Learn how to gain university and college-wide support for your efforts, and how to turn your colleagues into change agents in support of stated goals.

Apply the principles of agile to continuously rally around performance metrics and focus on the biggest impacts you can make related to your mission. Define KPIs to measure success and learn how to report and visualize the data for stakeholders.

Then, enhance your plan and process with a micro-plan. A micro plan is a “plan-within-a-plan,” where a specific element of a larger plan is nuanced enough to require its own process. A micro-plan helps solve complex issues with a specific action plan and performance indicators that support the overall macro plan.

Your strategic plan is more than a shared document. It is an opportunity to unite your stakeholders to strengthen your school, university, and community.

Learning Objectives

• Construct values, vision, mission and goal statements; develop a strategic management system
• Review the role of strategic planning in AACSB Accreditation
• Apply the agile methodology to strategic planning in a business school setting
• Apply key desired outcomes of your strategic plan to measurable KPIs and data for regular reporting and visualization to stakeholders
• Identify key areas where a micro plan would be effective for your school
• Learn the methodology for creating a micro plan and understand how to extend the methodology to any number of areas of your school’s strategic plan or operations.

Facilitator

Ihsan Zakri, AACSB International

Ihsan Zakri serves as Vice President, EMEA Growth & Engagement at AACSB International. Ihsan works with both the Executive vice president/Chief Officer Europe, the Middle East and Africa (EMEA), and the Chief Accreditation officer to develop and implement integrated accreditation and member service and engagement initiatives in the EMEA region.  Ihsan has been with AACSB since 2016 and he played an important role in engaging schools in the region within AACSB’s Business Education Alliance, and in his role as accreditation liaison, he has supported the success of the 54 accredited schools, as well over 40 schools in the Middle East and Africa currently in the accreditation process. Ihsan has an international background in higher education, program and Institutional accreditation and business and program development. He gained extensive experience in accreditation and EU funded projects before joining AACSB. Ihsan has earned a master’s degree in social sciences with a concentration on the Middle East from Lund University, Sweden, and served as a faculty member at the university of Amsterdam before joining AACSB.

Who Should Attend

Individuals who play a leading role with mission-based strategic initiatives, who are new to administration and academic strategic management, or who are responsible for accreditation activities and/or from schools preparing to launch a strategic plan and/or new mission. 

Contact Us

For more information, please contact [email protected].