Understanding the Implications of the Digital Generation on Business Education

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Attitudes and Usage Study

Digital Generation

In 2017, AACSB International, the Executive MBA Council (EMBAC), and UNICON conducted a joint study focusing on the evolving expectations and experiences of the up-and-coming generations of professionals spanning Generation Z and millennials, known as the "digital generations." The research study sought insights into:

  • Evolving expectations and experiences of the digital generation as they relate to the broad range of management learning and development alternatives that will be available to them.

  • The opportunities that these generations present for business schools in both degree-based education and non-degree “executive” education spaces.

  • How business schools can better align their education models and adopt more effective strategies to meet the needs of the digital generations throughout their careers. 


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