Societal Impact Seminar (AP/EMEA)

Join a cohort of your peers for a highly interactive one-day seminar on how your school can fulfil the requirements of AACSB’s 2020 business accreditation standards in the area of societal impact.
March 16, 2023

This virtual seminar will take place 9:00 a.m. – 1:00 p.m. Central European Time | 4:00 – 8:00 p.m. Singapore Time

Business schools globally continue to advance societal impact initiatives through their missions, curriculum, intellectual contributions, and new innovative activities. Through the AACSB standards, your school is empowered to make decisions that will have the greatest impact on your communities in areas from sustainability to social justice. 

But how can you effectively communicate your activities in societal impact in your strategic plan, accreditation reports and tables, and in external communications to your stakeholders? 

Join a cohort of your peers for a highly interactive four-hour lesson on how your school can fulfil the requirements of AACSB’s 2020 business accreditation standards in the area of societal impact. 

In an engaging, facilitated discussion, identify each AACSB accreditation standard that incorporates societal impact and engage in activities that will help you select a focus area and generate ideas for measuring impact. 

Effectively demonstrate your commitment to societal impact that go beyond the measurement methods and metrics we typically associate with accreditation.

Learning Objectives 

  • Identify the relevant AACSB Accreditation Standards that incorporate societal impact

  • Generate ideas on how to integrate societal impact into your strategic plan, micro-plans, resource deployment, and goals

  • Gain best practice examples from peer schools globally that are engaged in advanced societal impact activities

  • Connect with business education administrators who recognize the value of societal impact and how it will transform business education 


Ron_TuningaRonald Tuninga, AACSB International

Ronald (Ron) Tuninga is an international, innovative, and entrepreneurial leader with expertise in both the public and private sectors in higher education. He has been a successful dean in three European countries and has experience in developing programs and running graduate and undergraduate programs on five continents (35 countries). He has in-depth knowledge of the European, Middle Eastern, and African higher education systems and has been actively involved as a volunteer in various international accreditation organisations, including AACSB, EFMD, and AMBA. Tuninga is the former vice president of academic affairs at Wittenborg University of Applied Sciences, chair of the Research Centre International Business at HAN University of Applied Sciences (the Netherlands), pro vice chancellor (Enterprise) and dean of the Faculty of Business and Law at Kingston University London (United Kingdom), and dean at AVT Business School in Copenhagen (Denmark). He was also the former director dean at the Maastricht School of Management (the Netherlands). His PhD is from Temple University (Philadelphia, USA). Tuninga also holds an MA in economics, an MBA in international business, and an MSc in marketing. His research publications have appeared in more than 70 journals and international conference proceedings. He has been involved in international projects funded by the Dutch government, World Bank, European Union, United Nations, and other international organizations. From 2007 to 2009 he also served as president of the International Management Development Association. 

Who Should Attend

Business education administrators engaged in quality assurance, curriculum management, strategic planning, or accreditation-related activities. This seminar is recommended for representatives from schools undergoing a continuous improvement review or initial accreditation visit in the next 2-3 years. 


Gain actionable insights in one, 4-hour live lessons with a cohort of your peers and facilitators. Pre-and post-work will allow you to maximize your time in the classroom. This course will be delivered via AACSB's Learning Portal and Zoom. You will have access to the event for 90 days from the seminar date. 

Contact Us

For more information, please contact [email protected].

Pricing (USD)
Member Pricing 1st and 2nd
By March 2
On or after March 3
Member Pricing 3rd and subsequent
By March 2
On or after March 3
Non-Member Pricing
By March 2
On or after March 3