Engaging with Business in Program Offerings

September 2015

adapting-to-new-demands establishing-partnerships overcoming-challenges changing-role-of-bschools

Segment Highlights

  • Lubin offers the MediaStorm Master’s in Social Media and Mobile Marketing, jointly delivered by MediaStorm and the business school.
  • Braun came to Lubin from the corporate world with the thought that a co-branded degree program that included both academic learning and a built-in business partner with the practical experience was the direction a lot of graduate degrees might go.
  • Part of MediaStorm’s branding is to be a pipeline for talent that understands how to use new media and marketing tools as they continue to evolve.
  • Within the partnership, Lubin controls the academics and the curriculum. MediaStorm commits to offering 10 internships per year and 20 hours of guest lectures by employees and their clients per year. They also provide current project work for Lubin’s cornerstone and capstone classes, as well as placement help for students at the end of the program.
  • The dean has to be very hands-on and work very closely during all aspects of planning and launching the program in order for it come to fruition.
  • In regard to day-to-day operations, make it easy for the other party to say “yes,” by doing the extra preparatory work in anticipation of where the commonalities and opportunities for those involved may be.