Are business schools delivering on the value they promise? Have they kept pace with the myriad social, economic, and technological disruptions? Is the world better because business schools are in it? These and other complex, far-reaching questions require business schools to evaluate the types and ways they deliver value to their stakeholders—learners, business, and society.

These key messages may help you frame your school's message as you promote how your institution is elevating the value of business education.

  Let's Lead Boldly

Let's Lead Boldly. Business schools are in the unique position to create talented and diverse leaders through sharing knowledge and global collaborations, which will ultimately create a positive change in our society.

   Key Messages for Each Stakeholder Group

• Students and Lifelong Learners: Find Your Purpose
• Business school can help learners build a rewarding career, while creating a positive impact on society.
• With business education, there is no trade-off between doing well and doing good.
• Faculty: Create Changemakers
• Business school faculty are the bridge to inspiring and mentoring the next generation of leaders.
• By using their own industry knowledge, and developing problem solving-skills, faculty create environments for new ideas and innovations.
• Business Leaders: Ready to Lead
• Once leaders leave business school, they are prepared to solve challenges and create real impact in their industry.
• Having an entrepreneurial mindset will inspire and motivate teams, while also create analytic thinking ready to transform business as we know it.
• Society: Up to the Challenge
• The challenges facing our world are bigger than any one person, industry, or field of expertise.
• Meeting and overcoming these challenges will require bold leadership, cross-disciplinary collaboration, and specialized skills from the future business leaders in society.

  Six Strategic Innovation Opportunities for Business Schools

• Ensure equitable access to high-quality business education and networks
• Empower problem-solvers to innovate and transform business
• Create timely curricula and credentials that respond to the speed of business
• Deploy learning methods and delivery that adapt to learner needs
• Pursue knowledge creation with impact on business and society
• Develop societal impact leaders for positive change

Social Media Content and Templates

We invite you to share how your programs can impact your student’s futures and help them reach their goals—whether that is career oriented or the desire to make a positive impact on society. 

Use these visual templates to post messages on your school’s social media accounts. Be sure to tag AACSB so that we can amplify your posts.

• Twitter, LinkedIn/Facebook (Mobile Optimized) Template
• PNG File
• PSD File
• Instagram Story/Snapchat Overlay Template
• PNG File
• PSD File

AACSB Leadership Quotes for Use
AACSB's leadership is proud to support our members in their efforts to raise awareness about the value of business education. These quotes are offered for schools to use in their marketing, public relations, and communications projects.

Example Student Testimonials

Example Faculty and Staff Testimonials

Explore ways to engage with AACSB and our global membership.

Helpful resources and links to AACSB content.

• Review your school's promotional materials (websites, social media pages, etc.) to ensure AACSB brand images are displayed (as appropriate).
• Suggested pages on your school’s website:
• About Us (either about the university or the business school)
• Program pages (MBA, specialized master's, doctoral programs)
• Media center or related media pages
• Email signatures
• Social media profiles
• Printed materials
• Intro and outro treatments in video
• Digital signage around campus
• For access to the most updated AACSB Brand Standards, including design files for the AACSB accreditation seal and AACSB Business Education Alliance logo, please contact [email protected].