Building a Curriculum in the Era of Gen AI (Amsterdam)

• Welcome by AACSB
• Setting expectations for interactive Gen AI activities

Topic: Gen AI Fundamentals and Disruptive Potential in Higher Education

• What Gen AI is, and why it matters for curriculum innovation
• Case scenarios: How faculty and students use Gen AI for learning at NEOMA
• Key issues in front of Business Schools

Hands-on session exploring real-world Gen AI tools:

• Participants break into teams and draft a lesson plan or assignment using ChatGPT, Gemini, Mistral AI or Perplexity.
• Apply prompt engineering basics to generate custom syllabi, objectives, and assessment resources. CRAFT methodology and advanced perspective on prompting (CoT, prompting agents, etc.)
• Reflect on ethical use cases and discuss Gen AI outputs: strengths and pitfalls.

Hands-on collaborative labs to co-create actionable frameworks:

• Mapping AI skills across business disciplines (marketing, finance, operations, HR, strategy)
• Exploring co-teaching models (tech + business faculty)
• Drafting prototypes of new courses and programs

Participants will work in small groups (using AI and design thinking methodology) and produce draft curriculum elements that can be tested in their own institutions.

• Group discussion on practical implementation, institutional barriers, and best practices
• Teams present and critique their AI-feelings, and the implementation of AI
• Identify success factors / barriers and next steps for AACSB

• Key takeaways by Alain Goudey
• Summary of practical outputs
• Institutional action points for Gen AI adoption