Getting Benchmarking Right

This online hybrid course seeks to provide a good introduction to benchmarking as a proven method for quality assurance and institutional development through synchronous and asynchronous content.
November 28​ – December 14​, 2022
Event Type
Online Course Icon Online Course
3 weeks
1.5 hours synchronous learning per week
2.5 hours asynchronous learning per week
Benchmarking is a proven method to engage in continuous quality improvement, institutional development, and to support the development of the institutional impact narrative. It enriches your school's quality assurance competencies and informs your mission, vision, and impact advancement by using innovative approaches like SDG mapping.

But often, business school professionals don't know where to start the benchmarking process, who to benchmark against, or the data sources available to them.

This course will give you the resources, tools, and skills to effectively use benchmarking for timely, informed decision making. Use it to: 

  • Develop new programs, and position them appropriately for your market
  • Identify and process impact-related data sources to develop data-driven impact narratives on your school's contributions to its community
  • Recruit new students more effectively
  • Utilize rankings and other public and private data-sources for strategic development
  • Discover how your peers compare, to identify areas of strategic focus
  • Make data-based faculty resource decisions
  • Develop an institutional culture that allows evidence-based benchmarking
  • Improve your organization's quality compared to peers and competitors

Facilitators will take a systematic approach to benchmarking in 3 Modules:

  1. Benchmarking 101: The inconvenient truth
  2. The power of clean data: How to gain access to relevant and reliable data
  3. Institutional culture and context

Take a fresh approach to benchmarking and learn what it can accomplish for your school and your professional growth.

This course and its outcomes will provide actionable insights on your strategy and key performance indicators.

"The first workshop was really good at setting the scene for benchmarking and all the data sets one can use. I feel more confident in my abilities in using data for benchmarking."
—Kirsteen Daly, University of Glasgow, Adam Smith Business School

Learning Objectives

The goal of this course is to guide business school professionals to develop new competencies for systematic comparisons based on benchmarking methods using multiple data sources.

At the end of this course, participants will be able to:

  • Explain what benchmarking is and the relevant benchmarking areas
  • Define national and international peers and competitors
  • Identify how to implement benchmarking in strategic development, quality assurance, impact, and internationalization of the institution
  • Create an institutional culture that encourages working with data and evidence in quality assurance and institutional development
  • Evaluate how to access and combine relevant data from multiple sources
  • Build a network of institutional benchmarking experts

Who Should Attend?

Leadership, administrators and policy makers in external relations, quality assurance, impact, career services, internationalization, strategy, marketing, corporate relations, and recruitment units will benefit from this course.

Course Format

The course format will include 1.5 hours per week of synchronous learning and 2.5 hours per week of asynchronous learning over 3 weeks.

Through asynchronous media such as videos, facilitator presentations, and reading assignments, participants will be introduced to benchmarking methods, cases and relevant data sources and learn how to analyze their chosen topics and conduct a benchmarking analysis of their own institution.

During the synchronous training sessions, participants will present case studies and better practice models from their own organizations and/or business schools around the globe, which will support the developmental and benchmarking nature of the training modules.

Dates and times of live sessions: 

November 30, 2022, 3:00 p.m. CET

December 7, 2022, 3:00 p.m. CET

December 14, 2022, 3:00 p.m. CET


Contact us at [email protected].

Pricing (USD)
Member Pricing 1st and 2nd
Member Pricing 3rd and subsequent
Non-Member Pricing