Incorporating Guiding Principles in Business Education Curriculum webinar

Register today for this free webinar sponsored by Peregrine Global Services.
October 4, 2022

11:00 a.m.–12:00 p.m. ET

AACSB’s guiding principles provide schools with a set of shared values and behaviors to be woven into the fabric of an institution’s operations and instruction. Discover how University of Alabama uses online modular content to foster lifelong learning, deliver content related to AACSB’s guiding principles, and enhance the learner experience.

Learning Objectives

By attending this webinar, you will learn: 

  1. Demonstrate ways AACSB’s guiding principles make a positive impact on the world.
  2. Employ one of the constructs for integrating guiding principles into your business curriculum.
  3. Conduct effective strategies for fostering life-long learning.


David_MothersbaughDavid L. Mothersbaugh, PhD, Associate Dean for Undergraduate and International Programs, The University of Alabama

David L. Mothersbaugh, PhD, is Professor and Robert C. Morrow Faculty Fellow at The University of Alabama, where he has served as a faculty member or administrator for 27 years. David is currently the Associate Dean for Undergraduate and International Programs at the Culverhouse College of Business where he oversees the development and deployment of various student engagement and success initiatives focusing on high-impact practices including UA Business LEAD. David's prior administrative roles at UA have also involved student-focused program development and include Marketing Department Head, Acting Director of Global Business, and Founding Director of the UA Services Marketing Program. David's teaching and research are in the areas of consumer behavior, advertising, services marketing, and marketing strategy.

Lauren_BennettLauren Bennett, PhD, Director of Undergraduate Programs at Culverhouse College of Business, The University of Alabama

Lauren Bennett, PhD, is the Director of Undergraduate Programs at Culverhouse College of Business at the University of Alabama. Lauren has more than 12 years of experience in higher education, including roles within student leadership, community engagement, financial aid, scheduling, and student life and residency. Lauren has demonstrated her capacity to lead and innovate in curriculum management, accreditation, student development, recruitment, data management, and registrar functions. Lauren earned her PhD in Higher Education Administration from The University of Alabama, an MS in College Counseling from Mississippi State University, and a BS in Psychology from Augusta University.

Desiree_MooreDesiree Moore, MH, Director of Marketing & Strategic Growth, Peregrine Global Services

Desiree is the Director of Marketing and Strategic Growth for Peregrine Global Services, a globally recognized Ed Tech company specializing in assessment and online instructional solutions. In this role, she collaborates daily with leadership and faculty in higher education to deliver customized and practical solutions. Before joining Peregrine, Desiree worked in K-12 education, higher education, and nonprofit. Her experience includes teaching at the secondary and post-secondary level, workforce development, college admissions, curriculum development, grant writing, and leadership. Desiree has a Masters of Humanities from Tiffin University and a Bachelor of Liberal Arts from Colorado State University. Throughout her 15-year career, Desiree has partnered with schools to develop programs, grow their credit and noncredit enrollments, procure funding, improve teaching and learning, build a quality culture, and foster lifelong learning.

Contact Us

Questions? Contact [email protected].

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