Wake Forest University

We believe that well-led businesses, while creating sustained value for themselves, can and should make the world a better place. As a team of teacher-scholars and staff members, we commit ourselves to helping businesses achieve this noble goal in everything we do. Through our teaching, scholarship, administrative and service work, and commitment to the ideals of Wake Forest University, we will develop and support principled business professionals who lead effectively by making decisions of the highest possible quality about their people, products, services, organizations, and contributions to our society. For the outstanding quality of our work and its lofty ambitions, we will be nationally recognized as a preeminent business school with exemplary graduates, visible and impactful scholarship, highly ranked programs, rich and enduring engagement with the business community, and highly engaged alumni. As we develop our students, we will provide them with a market-relevant, holistic experience that develops their conceptual expertise, practical competence and strength of character. We will value intimate learning environments, impactful pedagogies and instructional technologies to optimize the educational experiences of our students. Our graduates will be sought after for their courage, resilience, and humility, as well as their unusual abilities to see possibilities where others do not and to uphold a wider set of obligations as stewards of their organizations and the broader institutions of business. It is our shared obligation to help all our students embark on career trajectories that are fulfilling to them and to assist our alumni in navigating their careers as they progress. Through our rigorous scholarly efforts, we will produce highly visible and impactful intellectual contributions that will enable organizational leaders to lead ably, management scholars to advance the theoretical body of knowledge in the disciplines of business, and business educators to successfully develop their students. To achieve our goals, we will form deep synergistic relationships with select organizations that embrace our belief in the value and responsibilities of business enterprises. The involvement of these strategic partners will span all that we do, including program design and delivery, scholarly work, center activities, executive education offerings, and consulting. We also will enjoy durable relationships with our alumni as they pursue a lifelong journey of continuous learning. We will consider them true partners in our endeavors, as we continue to offer developmental opportunities for them, and as they offer to our school important resources and connections to the market.