The University of Texas Permian Basin

As part of UTPB, a regional, comprehensive institution, the college serves a diverse community of students from the region, the state, and beyond. Through student-centered teaching, research, and regional partnerships, the College of Business strives to develop engaged citizens and impact lives and the public interests of West Texas.   Our 2025 strategic plan consists of three initiatives: (1) Fostering and Developing In-Demand Programs, (2) Growing and Sustaining the College and (3) Positive Impact on the West Texas region.

The College of Business at The University of Texas Permian Basin turns its mission into practice through three strategic priorities: creating opportunities for students, growing and sustaining the College, and making a positive impact on the West Texas region.

Creating Opportunities for Our Students

We create opportunities for our students by regularly reviewing our curriculum and examining how we deliver our programs. Feedback from our Business Advisory Council guides curriculum decisions so that learning outcomes reflect the needs of West Texas and beyond. We also strengthen student outcomes through partnerships with regional companies.

Growing and Sustaining the College

Our goals are to grow annual enrollment to 3,000 students and to reach 600 graduates per year. Growth in enrollment and graduation will increase tuition revenue for UTPB and strengthen the financial viability of the College of Business. We are also working to diversify our sources of operating revenue, including expanded philanthropic support for students, faculty, and new program initiatives.

Positive Impact on the West Texas Region

We are building strong relationships with corporate partners in West Texas and sharing academic insight into business practices in the energy industry. We create opportunities for faculty and students to collaborate with industry through student projects, academic research, and consulting.