Pforzheim University

OUR VISION The Business Unit Pforzheim is a well-recognized business school in Germany. For high-achieving, motivated students, it is a first choice among public universities in Germany. For employers, it is a primary source of qualified employees. OUR MISSION Business Unit Pforzheim’s mission statement focuses on our distinct practice-orientation: • To provide a high level of academic education in applied business to prepare our students for successful professional and managerial careers in an interdisciplinary, and dynamic, global, and digital environment and to impart an understanding of associated responsibilities. • To make intellectual contributions based on research that can be applied to contemporary business issues, to classroom instruction or to enhance the knowledge base of the faculty’s disciplines. • To engage with and capitalize on the potential of the many attractive companies in our area to mutually benefit both our students and the companies themselves. OUR GUIDING PRINCIPLES TO ACCOMPLISH OUR MISSION AND GOALS • We make our first and foremost priority the student and prospective student of the Business Unit (student focus). • We capitalize on the strength of the faculty – including both academically and professionally qualified faculty. Due to the size of our school, we are able to build on a broad spectrum of specialist competences and skills represented in our diverse faculty (strength and diversity of faculty body). • We encourage a high degree of faculty-student interaction through individualized consultation and mentoring (faculty-student interaction). • We provide high-quality, contemporary curricula that cover the diversity of functions and processes in an increasingly digital environment that sustain successful enterprises (contemporary curricula). • We develop critical-thinking skills by considering business theory and its application, exploring complex problems, creative problem-solving, decision-making, personal responsibility, and leadership. This enables our students to acquire lifelong learning skills (critical thinking). • We prepare students for the challenges of global business by developing an international culture within the school and by facilitating international exchange. We encourage teaching and learning in at least one foreign language as well as participation in exchange programs to study and work in other cultural environments (international culture). • We create a collaborative environment for students and faculty that emphasizes communication, mutual respect, innovation, individual initiative, service and pursuit of excellence (collaborative environment). • We encourage and support student initiatives (student initiatives). • We appreciate the critical importance of the administrators and support staff in achieving the School’s mission (appreciate support staff). • We are committed to continuous improvement in teaching, research programs and processes (continuous improvement). • With a view to practical requirements, we prepare our students to sustainably face the challenges posed by economic, social, and ecological developments in a global environment (sustainable development).