Xiongwen Lu

Dean School of Management Fudan University

Lu XiongwenXiongwen Lu has been dean of the School of Management at Fudan University since September 2006 and is founding director of the Chinese Marketing Research Center at Fudan University. 

Lu’s teaching and research interests cover marketing in China as an immature market, internet marketing in China, service marketing, corporate reorganization, and change management. He is the chief editor of Advanced Dictionary of Management, has authored or co-authored seven books, and has published over five dozen research papers.  

Lu has served as vice chairman of the China National MBA Education Supervisory Committee since 2008. He also served as board director of the Graduate Management Admission Council (GMAC) from 2011-20. He also sits on the boards of several multinational enterprises and industrial giants.

Lu received his PhD in economics from Fudan University and was a research fellow and visiting scholar at Tuck School of Business at Dartmouth College, MIT Sloan School of Management, and the Fisher College of Business at The Ohio State University.


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