For 17 years, Brad D. Smith served Intuit in a variety of leadership roles with the company. Under Smith’s leadership, Intuit was regularly recognized as one of the world’s best places to work. Intuit’s customers doubled to over 50 million, with earnings tripled and revenue continuing to increase. Smith’s expertise helped transform a North American software company into a cloud-based product and platform company with customers both local and around the globe.
Smith is passionate about education and economic empowerment in West Virginia and
Appalachia, where he grew up, and actively supports programs that have a lasting impact on
students. After deciding to stay local and attend Marshall University, Smith received his bachelor’s degree, temporarily living in Michigan to earn his master’s in management from
Aquinas College while working in a sales position for PepsiCo.
Brad D. Smith wants to encourage game-changing ideas and inspire entrepreneurs to reinvent
themselves in what he calls the “overlooked zip codes” of the state. The newly established Brad D. Smith Business Incubator will provide dedicated space to entrepreneurs in Marshall
University’s Visual Arts Center in downtown Huntington, West Virginia. Accepted startups will get to work with and learn from other committed entrepreneurs, and will receive support designed to accelerate growth and success through business resources and services in the community. Resources will include physical space, capital, coaching, shared services, and networking connections.
Brad D. Smith has further impacted the Marshall University and Huntington community by
introducing the concept of design thinking to encourage innovation and entrepreneurship. In
April 2017, he was instrumental in bringing Intuit Inc. to campus for the first Innovation for
Impact event, a monthlong program in which students and faculty experimented to create
potential solutions for West Virginia’s most pressing problems. Selected teams traveled to
Silicon Valley and San Francisco, where they received a two-day immersive experience to
explore top technology companies including the headquarters of Google, Apple, Facebook, and,
of course, Intuit. These students gained hands-on experience collaborating with an Intuit Design
for Delight team and received additional coaching from Smith.
In partnership with his wife, Alys, an Ohio native, Smith has established the Wing 2 Wing
Foundation. According to
Smith, 75 percent of capital investments are funneled to startups in New York, California, and
Massachusetts. The goal of Wing 2 Wing is to provide small communities, like those in West Virginia, with entrepreneurial resources and funding that provide a foundation for aspiring business leaders.