Beatriz Manetta

Beatriz Manetta | 2015 AACSB Influential Leader

Beatriz  Manetta

Founder, President, and CEO, Argent Associates

Honoree Year: 2015

Alma Mater:

Seton Hall University

Stillman School of Business

United States

Area of Impact:


Beatriz (Betty) Manetta has provided innovative and entrepreneurial leadership in the supply chain industry. Not only is she an example of extraordinary business success, but she embraces service and gives back to her communities. She is a role model and mentor for young women, entrepreneurs, and the Latino community.

Manetta founded Argent Associates, a certified minority- and female-owned company, in 1998. Argent is a supply chain managed services company, with annual revenues in excess of 100 million USD, providing technology advanced supply chains. Argent‘s technology platforms track assets and monitors the environment for assets and shipments across the world. Argent’s customer base spans government, enterprise, and telecommunications sectors.

Manetta created the company in 1998 in a room over her garage with a computer, a tech-savvy 14-year-old cousin, and an idea to fulfill unaddressed needs in the telecommunications industry. “I always had the entrepreneurial spirit; I had other businesses on the side but never took the plunge until I knew there was stability at home and the children were old enough,” Manetta remembers.

One of key's to Manetta's success has been her innovative approach to business and her ability to adapt to changes in the business environment. Manetta has established Argent Associates as a company that others come to for innovative ideas and creative products and services.

One of Manetta’s most notable accomplishments has been the record growth and entrepreneurial spirit of Argent Associates under her leadership. Since 2007, Argent has increased its revenues from 9 million USD to over 100 million USD. The company employs over 100 people and has increased its physical presence to eight facilities in six U.S. states and has expanded its reach through affiliate partnerships in Canada, Mexico, Argentina, the U.K., and Egypt.

Both Manetta and Argent have been included in various rankings and received numerous awards for entrepreneurial success. Manetta was recently named one of New Jersey’s 2015 Best 50 Women in Business and was recognized by Enterprising Women as a recipient of the 2015 Enterprising Women of the Year Award in the “Over $100 Million in Annual Revenues” category.

Manetta has made it a point to find the time to serve her communities. Specifically, she serves as a mentor and role model for women, entrepreneurs, and, particularly, the Latina community. She sits on numerous influential boards and presents on issues related to minorities and diversity. Manetta serves on the board of directors as vice president of the Minority Business Roundtable in Washington, D.C. She serves on the board of directors for Dialogue on Diversity in Washington, the Commerce and Industry Association of New Jersey, and the Hispanic Business Council of New Jersey, and she serves as a director for the U.S. Hispanic Advocacy Association in New Jersey. Betty is an active participant with the National Minority Supplier Diversity Council, Hispanic Chamber of Commerce, and Women Presidents Organization. Manetta also serves on the Seton Hall University Board of Regents.