Digital Marketing in a Digital World: How to Leverage Marketing to Reach New Students

July 29, 2021 | Online


Lisa_FarrarLisa Farrar

Lisa is the Chief Marketing Officer at Everspring. She has a 15-year track record building brands, developing products, and driving growth for industry leaders. Her successful digital and traditional marketing program management experience includes many industries with a technology focus, including IBM, Nissan, Cox Automotive, CDK Global and Lisa earned her Master’s in Business Administration from the Kellogg School of Management at Northwestern University and her Bachelor’s in Business Administration from William and Mary. A first-generation college graduate, Lisa knows first-hand the transformational impact higher education can have on one’s life and approaches her role at Everspring with a passion.


Terrence_LauTerence Lau

Terrence Lau is Dean of the College of Business at California State University Chico, where he oversees a College with nearly 70 faculty and 3000 undergraduate and graduate students. The College houses a Center for Excellence in Finance, Center for Entrepreneurship, and a Professional Sales Program. Prior to joining Chico State in 2018, Terence was the Associate Dean for Undergraduate Programs and Professor in business law in the School of Business Administration at the University of Dayton. Mr. Lau holds a B.A. in political science from Wright State University and a J.D. from Syracuse University College of Law. Mr. Lau served as the Director of ASEAN Governmental Affairs for Ford Asia Pacific Operations in Bangkok, Thailand from 2000-2002, where he represented Ford’s government affairs with company affiliates, industry organizations, and the governments of ten countries affiliated with ASEAN. Prior to his time in Bangkok, he worked as an attorney for the Ford Motor Company in the International Practice Group in Michigan. Mr. Lau has published many articles on the legal environment of business, and is the Editor-in-Chief of the American Business Law Journal. He is the co-author of The Legal and Ethical Environment of Business, published by Flat World Knowledge and now in its fourth edition.  From 2006-2007, Mr. Lau served as a Judicial Fellow at the Supreme Court of the United States, working for the Counselor to the Chief Justice of the United States.