Join AACSB and Everspring for a complimentary, executive-level briefing on how AI-driven discovery, shifting student behavior, and rising marketing costs are redefining visibility and enrollment performance for business schools.

The way students discover business programs has fundamentally changed. Google’s AI Overviews, ChatGPT, and other generative tools now shape which programs students see first—and which they never see at all. At the same time, traditional paid and organic tactics are losing visibility, efficiency, and reach.

In this exclusive, co-hosted session, AACSB and Everspring will share research findings that every business school leader needs to navigate the next enrollment cycle, grounded in two complementary datasets:

• AACSB’s latest global enrollment trends across undergraduate, graduate, and international markets.
• Everspring’s 2025 AI Search Trends: Enrollment Impact Brief, based on performance data from over 100,000 student leads, quantifying how AI-driven discovery influences visibility, channel efficiency, and enrollments.

Together, these insights provide a comprehensive, data-backed view of the forces reshaping business school growth and how institutions can respond strategically.