Educating Latin American Future Leaders

Percy Marquina, director general of CENTRUM PUCP Business School in Peru, looks at the challenges of business education in Latin America, and shares insights on how Latin American business schools can make education more accessible to learners in the region.


Percy Marquina: [0:00] There are two main challenges that we have in terms of education in Latin America is how can we increase the level of education in our region, but not only to the top business schools. Our main problem is due to the inequality that we have in our countries. We have to find a way in order to make it more accessible to most people.

[0:44] We have done a good effort to increase the delivery and the quality of the program of the best, but we are the minimum percentage of our region. What we have to find a way is how can we help all those people to grow with us. Maybe in this new era of the fourth revolution, the technology will help us to do so.

[1:12] It's a big opportunity, try to find new ways to deliver quality education for everybody. We need to develop a purpose-driven education where the people are not only looking for money or for the benefit of the stockholders, but to have a more broad perspective trying to help everybody to have a better condition for life.

[1:44] It's a particular problem in Latin America and only in the way that we solve this inequality, we are going to maintain more stable democratic countries. Right now, we are facing with a wave, from the left to the right and again to the left, and it's because we have not solved the basic conditions of our people. That should remain the main challenges in our region.

[2:12] Students in Latin America should have three competitive advantage. The first one is that they tend to be warm people, so it's easy for them to try to make connections, to make networks. Most of the people love Latin America for this kind of mood. It helps them to make networks, to make friendship, and to make business easy.

[2:39] That's one of the competitive advantages. In that sense, they develop in a more easy way soft skills. It helps a lot the Latin American managers. That's the reason why many multinational companies have, let's say ... We as Peruvians have exports, a lot of very qualified managers to multinational companies for this kind of reason.

[3:11] The third one is that Latin America is like a lab for the general managers. As we have a very flexible context because it's changing every five years with a new government, the managers have to adapt very rapidly. This ability helps them to develop business in other regions. The ability to change according to the context and also the creativity that they learn to develop.

[3:50] In Latin America, most of the companies does not have enough resources, have political complexities, but what it force is the development of creativity. That's the competitive advantage of Latin American students.

Filmed September 2019 at AACSB's Global Accreditation Conference in San Antonio, Texas, USA.