Redefining research relevance requires business schools to balance traditional academic excellence with expanded commitments to practical application.

Strategic career-stage planning enables business school faculty to maximize both knowledge creation and real-world research impact over time.

Deans can shape the future of research by embedding broader impact measures into faculty reporting and hiring practices.

True research impact is measured not solely by citations or rankings but by how deeply insights engage real-world audiences and shape their thinking.

Tomorrow’s graduates need more than internships—they need universities and industry partners willing to bridge divisions and transform education together.

Business schools can overcome planning fatigue by creating a sense of urgency, engaging different voices, and aligning resources for lasting impact.