Insights
For Everyone
13 Results
13 Results
What Kind of Leadership Are You Selling?
It’s not enough for your business school to feature leadership in your marketing—you must define, teach, and model great leadership for your students.
Article
June 15, 2022
Cracking the Code on Educational ROI | AACSB
How business schools can use data-driven storytelling to demonstrate the real-world value of their MBA programs to prospective students.
Article
September 21, 2021
The Making of a Mission-Driven Mascot
SKEMA Business School asked its students to design an engaging new mascot that would represent its brand and reflect the spirit of its global community.
Article
September 8, 2021
Personalizing MBA Recruitment
As prospective students weigh a multitude of educational options, the Graziadio School takes steps to highlight the long-term value of its MBA.
Article
August 13, 2021
Business Schools: Differentiate Yourselves!
The digital transformation of higher education has amplified the similarity among business schools. It’s time to cut through the digital clutter.
Article
June 8, 2021
To Set Ourselves Apart, We Built Connections
A college invests in a more robust constituent relationship management system to foster stronger, lifelong relationships with its constituents.
Article
April 21, 2021
Filters
Show Results
Contribute to AACSB Insights
Editorial Calendar
View our calendar of editorial themes and areas of focus for the upcoming months.
Submission Guidelines
Learn how you can share your expertise and perspectives in an AACSB Insights article.