Through project work, case studies, and competitions, students at the Villanova School of Business discover how AI is reshaping the marketing field.

The impact of business research by discipline, the role of marketing education in overconsumption, and a tool that maps the spread of AI-related jobs.

Business schools must rethink their programs to meet the expectations and aspirations of the next generation of leaders.

New studies explore benefits to feeling different at work, recruiters’ misperceptions about maternity, and financial methods for addressing climate change.

It’s not enough for your business school to feature leadership in your marketing—you must define, teach, and model great leadership for your students.

How business schools can use data-driven storytelling to demonstrate the real-world value of their MBA programs to prospective students.