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    Cracking the Code on Educational ROI

    How business schools can use data-driven storytelling to demonstrate the real-world value of their MBA programs to prospective students.
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    The Making of a Mission-Driven Mascot

    SKEMA Business School asked its students to design an engaging new mascot that would represent its brand and reflect the spirit of its global community.
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    Personalizing MBA Recruitment

    As prospective students weigh a multitude of educational options, the Graziadio School takes steps to highlight the long-term value of its MBA.
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    Business Schools: Differentiate Yourselves!

    The digital transformation of higher education has amplified the similarity among business schools. It’s time to cut through the digital clutter.
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    To Set Ourselves Apart, We Built Connections

    A college invests in a more robust constituent relationship management system to foster stronger, lifelong relationships with its constituents.
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    3 Steps to Creating Guiding Principles for Your School

    By sharing a clear picture of who they are and what they stand for, business schools can meaningfully connect with their community and stakeholders.
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    Marketing Your Business School During a Pandemic: 4 Tips

    Rather than stop your marketing efforts, adapt your messaging and highlight your school's strengths to attract candidates looking for a new opportunity.
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