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    The Making of a Mission-Driven Mascot

    SKEMA Business School asked its students to design an engaging new mascot that would represent its brand and reflect the spirit of its global community.
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    Personalizing MBA Recruitment

    As prospective students weigh a multitude of educational options, the Graziadio School takes steps to highlight the long-term value of its MBA.
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    3 Steps to Creating Guiding Principles for Your School

    By sharing a clear picture of who they are and what they stand for, business schools can meaningfully connect with their community and stakeholders.
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    Marketing Your Business School During a Pandemic: 4 Tips

    Rather than stop your marketing efforts, adapt your messaging and highlight your school's strengths to attract candidates looking for a new opportunity.
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    6 Content Marketing Tips for Business School Professionals

    Today's competitive b-school market requires schools to try new recruitment approaches, like creating targeted, valuable, and strategic content for prospective learners.
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    Why More Business Schools Should Invest in Content Marketing

    With business school selection shifting more and more from schools' advantage to students', b-schools need to create compelling content that shows how their school is relevant and distinctive.
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    How to Encourage Media Engagement With Your School’s Website

    Here are five ways to enhance the news sections of academic websites for optimal media engagement.
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