Strategic Planning Seminar (AP/EMEA)

Take your strategic plan from a static document to a truly functional roadmap that ignites change to achieve your organization’s mission.
March 9​ – 10​
Event Type
Seminar Icon Seminar

Each day 9:00 a.m. – 1:00 p.m. Central European Time | 4:00 – 8:00 p.m. Singapore Standard Time

Engage in workshop-style sessions in an interactive cohort of peer business school leaders on effective strategic planning. Learn in live sessions to explore examples and challenges related to strategic planning, from goal creation and measurement to micro-plans and agile planning methods.

Through interactive exercises, facilitators will relate your strategic plan to the AACSB standards and share relevant, timely examples that will support your planning journey. Learn how to gain university and college-wide support for your efforts, and how to turn your colleagues into change agents in support of stated goals.

Apply the principles of agile to continuously rally around performance metrics and focus on the biggest impacts you can make related to your mission. Define KPIs to measure success and learn how to report and visualize the data for stakeholders.

Then, enhance your plan and process with a micro-plan. A micro plan is a “plan-within-a-plan,” where a specific element of a larger plan is nuanced enough to require its own process. A micro-plan helps solve complex issues with a specific action plan and performance indicators that support the overall macro plan.

Your strategic plan is more than a shared document. It is an opportunity to unite your stakeholders to strengthen your school, university, and community.

Learning Objectives

  • Construct values, vision, mission and goal statements; develop a strategic management system
  • Review the role of strategic planning in AACSB Accreditation
  • Apply the agile methodology to strategic planning in a business school setting
  • Apply key desired outcomes of your strategic plan to measurable KPIs and data for regular reporting and visualization to stakeholders
  • Identify key areas where a micro plan would be effective for your school
  • Learn the methodology for creating a micro plan and understand how to extend the methodology to any number of areas of your school’s strategic plan or operations


Ron_TuningaRonald Tuninga, AACSB International

Ronald (Ron) Tuninga is an international, innovative, and entrepreneurial leader with expertise in both the public and private sectors in higher education. He has been a successful dean in three European countries and has experience in developing programs and running graduate and undergraduate programs on five continents (35 countries). He has in-depth knowledge of the European, Middle Eastern, and African higher education systems and has been actively involved as a volunteer in various international accreditation organisations, including AACSB, EFMD, and AMBA. Tuninga is the former vice president of academic affairs at Wittenborg University of Applied Sciences, chair of the Research Centre International Business at HAN University of Applied Sciences (the Netherlands), pro vice chancellor (Enterprise) and dean of the Faculty of Business and Law at Kingston University London (United Kingdom), and dean at AVT Business School in Copenhagen (Denmark). He was also the former director dean at the Maastricht School of Management (the Netherlands). His PhD is from Temple University (Philadelphia, USA). Tuninga also holds an MA in economics, an MBA in international business, and an MSc in marketing. His research publications have appeared in more than 70 journals and international conference proceedings. He has been involved in international projects funded by the Dutch government, World Bank, European Union, United Nations, and other international organizations. From 2007 to 2009 he also served as president of the International Management Development Association. 

Who Should Attend

Individuals who play a leading role with mission-based strategic initiatives, who are new to administration and academic strategic management, or who are responsible for accreditation activities and/or from schools preparing to launch a strategic plan and/or new mission.


Gain actionable insights in two, 4-hour live lessons with a cohort of your peers and facilitators. Pre-and post-work will allow you to maximize your time in the classroom. This course will be delivered via AACSB's Learning Portal and Zoom. You will have access to the event for 90 days from the seminar date. 

Contact Us

For more information, please contact [email protected].

Pricing (USD)
Member Pricing 1st and 2nd
By February 23
On or after February 24
Member Pricing 3rd and subsequent
By February 23
On or after February 24
Non-Member Pricing
By February 23
On or after February 24