Virtual Assurance of Learning
Seminar I

October 13–15, 2020 | Virtual Offering | Middle East

Assurance of Learning I: Foundation and Fundamentals – 2020 Standards

October 13–15, 2020 | Virtual Offering | Middle East  

Three-hour lessons each day 9:00am to 12:00pm Gulf Standard Time  

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We're excited to discuss the 2020 Business Accreditation Standards! Register now to learn what the new standards will mean for your business school.

Join a cohort of your peers in three live lessons facilitated by globally recognized Assurance of Learning experts. Build skills and network in interactive, workshop-style lessons focused on creating a customized AoL process for your school. Build and refine your competency goals (learning goals), learning objectives, and rubrics through group interactions, breakout sessions, and spaced learning in a virtual environment.

Focusing on Standard 5: Assurance of Learning of the 2020 AACSB Accreditation Standards, the seminar will cover the entire AoL process step–by–step to help you gain a clear understanding of assessment, competency goals (learning goals), learning objectives, data collection, and rubrics. The seminar will also provide a variety of regional resources and examples for customized learning.

Using this information, you will have an opportunity to practice what you have learned with your peers in order to further develop a working knowledge of how to create the best AoL process for your school.

Learning Objectives

  • Gain a working knowledge of all the steps in the AoL process
  • Recognize the AoL requirements based on the 2020 AACSB Accreditation Standards
  • Understand the fundamentals of competency goals (learning goals) and learning objectives as well as designing effective rubrics
  • Understand relevance of Table 5.1 in regard to initial accreditation and continuous improvement
  • Recognize role of indirect measures


Rihab_KhalifaRihab Khalifa, United Arab Emirates University, College of Business and Economics

Rihab Khalifa is the Vice Dean for the College of Business and Economics, the founding Director of the Emirates Institute for Learning Outcomes Assessment (EILOA), and a Professor of Accounting at United Arab Emirates University’s (UAEU). Previously she held positions at Manchester Business School, the London School of Economics, and Warwick Business School, UK. She holds a Master of Accounting and Management Science degree from the University of Southampton, a PhD in Accounting from the University of Manchester, and obtained subsequently an MA in Academic and Professional Practice in Education from the University of Warwick. She is also the Chair of the Assurance of Learning and Assessment for the College of Business and Economics (the first to be accredited in the region). In the latter role she is coordinating the assessment of student learning outcomes across four departments (Accounting, Business Administration, Economics and Finance, and Statistics) and nine programs at the bachelor, master, and doctorate levels. These programs have been accredited by multiple bodies, namely, AACSB (separately for Business and Accounting), WASC, and under the UAE’s National Qualifications Framework. Additionally, Rihab holds membership of the University Outcome Assessment Committee, which overseas assessment activities for more than 130 university programs, the accreditation committee at her College, and was part of the University committee for WASC accreditation. At the College of Business and Economics, Rihab has led a team to review and rebuild the outcome assessment infrastructure and establish solid institutional processes for student learning in all the College programs. Her collective efforts with the Accounting Department’s accreditation team resulted in her Department obtaining the AACSB accounting accreditation for the first time in 2013. Regionally, she has given multiple presentations on assurance of learning and assessment-related topics and has helped some business schools build to refine their assessment systems. Her primary areas of research interests include assessment of student learning, institutional processes of accreditation, doctoral education, professional service firms, auditing, corporate governance, gender, and women studies. She is a member of the editorial boards of Research in Accounting in Emerging Economies and The Journal of Accounting in Emerging Economies (both Emerald). She has published in leading accounting journals, including Accounting Organizations and Society, Accounting Auditing and Accountability Journal, Critical Perspectives on Accounting, the European Accounting Review, and Qualitative Research in Accounting and Management.

Who Should Attend

Faculty, department chairs, deans, and those working on obtaining or maintaining accreditation at their school. Individuals who are new to assurance of learning, who have recently joined an AoL committee, who are implementing an AoL plan, or who need to be familiarized with the general terminology and implementation.

"I was incredibly impressed with the virtual format. The producer was helpful, the transitions were very well done, and the facilitators did an excellent job of encouraging collaboration and using the tools available to them." —2020 Assurance of Learning Seminar I Attendee


Gain actionable insights in three, three-hour live lessons with a cohort of your peers and facilitators. Pre-and post-work will allow you to maximize your time in the classroom. This course will be delivered via AACSB's Brightspace learning platform and Zoom. You will have access to the materials and recordings for 30 days from the seminar date


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