Strategic Planning Seminar (Tampa)

Take your strategic plan from a static document to a truly functional roadmap that ignites change to achieve your organization’s mission.
June 14​ – 15​
Tampa, Florida, USA
Event Type
Seminar Icon Seminar
Strategic Planning Seminar (Tampa)
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Special Pricing Offers

Register now and save 285 USD for the Business Accreditation Seminar (June 12–13), the Strategic Planning Seminar (June 14–15), and the Societal Impact Seminar (June 16) taking place in Tampa, Florida. The bundle price is 2,100 USD. No transfers or substitutions allowed.

Register now and save 215 USD for the Business Accreditation Seminar (June 12–13) and the Strategic Planning Seminar (June 14–15) taking place in Tampa, Florida. The bundle price is 1,475 USD. No transfers or substitutions allowed.

Register now and save 150 USD for the Strategic Planning Seminar (June 14–15) and the Societal Impact Seminar (June 16) taking place in Tampa, Florida. The bundle price is 1,340 USD. No transfers or substitutions allowed.

This seminar will be held at AACSB International, Suite 100 in Tampa. This seminar begins at 8:30 a.m. on June 14 and concludes at 5:00 p.m. on June 15.

Engage in this workshop-style seminar with peer business school leaders on effective strategic planning. Explore examples and challenges related to strategic planning, from goal creation and measurement to micro-plans and agile planning methods.

Through interactive exercises, relate your strategic plan to the AACSB standards and examine relevant, timely examples that will support your planning journey. Learn how to gain university and college-wide support for your efforts, and how to turn your colleagues into change agents in support of stated goals.

Apply the principles of agile to continuously rally around performance metrics and focus on the biggest impacts you can make related to your mission. Define KPIs to measure success and learn how to report and visualize the data for stakeholders.

Then, enhance your plan and process with a micro-plan. A micro plan is a “plan-within-a-plan,” where a specific element of a larger plan is nuanced enough to require its own process. A micro-plan helps solve complex issues with a specific action plan and performance indicators that support the overall macro plan.

Your strategic plan is more than a shared document. It is an opportunity to unite your stakeholders to strengthen your school, university, and community.

Learning Objectives

  • Construct values, vision, mission and goal statements; develop a strategic management system
  • Review the role of strategic planning in AACSB Accreditation
  • Apply the agile methodology to strategic planning in a business school setting
  • Apply key desired outcomes of your strategic plan to measurable KPIs and data for regular reporting and visualization to stakeholders
  • Identify key areas where a micro plan would be effective for your school
  • Learn the methodology for creating a micro plan and understand how to extend the methodology to any number of areas of your school’s strategic plan or operations


Barb_RitterBarb Ritter, Jacksonville University

Barbara Ritter is dean of the Davis College of Business and Executive Director of Career Services at Jacksonville University. She is an expert in the field of organizational behavior and management education with more than 75 publications and presentations in this area. Barbara has experience consulting in the areas of organizational culture, human resource policies, employee satisfaction, selection and promotion, performance appraisal and development, and data collection and analysis. She is a recipient of a number of awards including the Beta Gamma Sigma Outstanding Chapter Advisor, the Horry County Stardust Award for Outstanding Contribution, and the MOBTS Peter Frost Mentoring Award, which acknowledges individuals who are distinguished as gifted teachers and scholars and who unselfishly impart these gifts through mentoring students, colleagues and associates. In 2020, Barbara was recognized by MOBTS with the David L. Bradford Outstanding Educator Award, which acknowledges a person with consistently demonstrated achievement over a lifetime, focusing on teaching and learning excellence. She earned a master’s degree and a Ph.D. in industrial and organizational psychology from the University of Akron. 

Who Should Attend

Individuals who play a leading role with mission-based strategic initiatives, who are new to administration and academic strategic management, or who are responsible for accreditation activities and/or from schools preparing to launch a strategic plan and/or new mission. 

Contact Us

For more information, please contact [email protected].

Pricing (USD)
Member Pricing 1st and 2nd
By June 9
On or after June 10
Member Pricing 3rd and subsequent
By June 9
On or after June 10
Non-Member Pricing
By June 9
On or after June 10