Earning the designation of AACSB accreditation is a significant milestone—one that should be celebrated and shared across your marketing and communications platforms.
By integrating the Business Education Alliance (BEA) logo and the AACSB accreditation seal into your marketing and communications efforts, you are demonstrating your commitment to improving the quality and value of business education.
To support your promotional efforts, AACSB created a robust toolkit to communicate the value of accreditation to various stakeholders, including:
To access the toolkit, along with the brand standards and design files for the accreditation seal and BEA logo, please contact Sarah Ham, director of marketing and communications, at sarah.ham@aacsb.edu.
Is your school in the initial accreditation process?
A school in the initial accreditation process may disclose that they are seeking accreditation if the Initial Accreditation Committee or the Accounting Accreditation Committee has accepted the Initial Self Evaluation Report. They cannot imply that they will achieve accreditation within a designated time period. Displaying the AACSB accreditation seal is reserved only for those who have earned the designation.
If you are responsible for marketing, communications, public relations, social media, or web development at your AACSB-accredited school, these resources will boost your marketing efforts and increase your target audience’s awareness of how important earning AACSB Accreditation is to your school.
AACSB also has a suite of tools and resources available through myAACSB that can be used to:
Helping prospective students understand the value of attending an AACSB-accredited business school just got easier. This brochure is designed to work with your existing marketing materials, and is ideal for use at recruiting events, open houses, networking events, and even among your current student population. The brochure is appropriate for both undergraduate and graduate audiences.
Size: 7” x 7” folded square with full color interior panels opening out.
Guiding students through the college selection process.
Prospective students will learn about the key factors involved in making a decision about business school, what questions to ask along the way, and how to evaluate their “short list,” including the importance of searching for an AACSB-accredited school. Ideal for admissions counselors and recruitment. Size: 9 x 9-inch square, full color.
Engaging with business and corporate partners.
No matter how your institution approaches the goal of connecting with business, this piece opens a dialogue about the value of those connections, and how AACSB supports and encourages that effort. Use it when introducing AACSB to your business advisory boards, or while fostering new partnerships and collaborations with business professionals. Size: A4 (8.27 x 11.69 inches) with slash pocket on the inside front cover.
The Best Business Schools website is the only place where prospective students can go to search for AACSB-accredited schools.
Make sure your school’s profile is accurate and up –to date by visiting Best Business Schools and reviewing your profile page.
Need to make updates? Here’s how:
In order to update any data, including tuition rates, specializations, web links, or the school description, make sure your school completes AACSB’s annual Business School Questionnaire through DataDirect. To make changes, send an email to the Business Education Intelligence team at datadirect@aacsb.edu.
To update the school photo or logo, send the following to bestbizschools.profile@aacsb.edu:
Interested in Being Included on the BestBusinessSchools.com Blog?
The Best Business Schools Blog shares thoughts, insight, perspectives, advice, and experience with current and prospective students of all ages, in all stages of their educational pursuits. If you have insights or know of a current or former student whose perspectives would add value to this audience, please send your blog idea to bestbusinessschools@aacsb.edu.
AACSB has a variety of social media platforms for prospective students. These accounts provide news about AACSB-accredited schools and business education.
For more information on how AACSB messaging can complement and enhance your marketing strategies, contact Sarah Ham, director of marketing and communications, at sarah.ham@aacsb.edu.