Strategic Planning Seminar (Tampa)

Take your strategic plan from a static document to a truly functional roadmap that ignites change to achieve your organization’s mission.
November 2​ – 3​, 2022
Tampa, FL, United States

Special pricing offer: Register for the Strategic Planning Seminar (November 2-3) and the Societal Impact Seminar (November 4) and save 150 USD. No transfers or substitutions allowed. 

This seminar will be held at AACSB International, Suite 100 in Tampa. This seminar begins at 8:30 a.m. on November 2 and concludes at 5:00 p.m. on November 3.

Engage in this workshop-style seminar with peer business school leaders on effective strategic planning. Explore examples and challenges related to strategic planning, from goal creation and measurement to micro-plans and agile planning methods.

Through interactive exercises, relate your strategic plan to the AACSB standards and examine relevant, timely examples that will support your planning journey. Learn how to gain university and college-wide support for your efforts, and how to turn your colleagues into change agents in support of stated goals.

Apply the principles of agile to continuously rally around performance metrics and focus on the biggest impacts you can make related to your mission. Define KPIs to measure success and learn how to report and visualize the data for stakeholders.

Then, enhance your plan and process with a micro-plan. A micro plan is a “plan-within-a-plan,” where a specific element of a larger plan is nuanced enough to require its own process. A micro-plan helps solve complex issues with a specific action plan and performance indicators that support the overall macro plan.

Your strategic plan is more than a shared document. It is an opportunity to unite your stakeholders to strengthen your school, university, and community.

Learning Objectives

  • Construct values, vision, mission and goal statements; develop a strategic management system
  • Review the role of strategic planning in AACSB Accreditation
  • Apply the agile methodology to strategic planning in a business school setting
  • Apply key desired outcomes of your strategic plan to measurable KPIs and data for regular reporting and visualization to stakeholders
  • Identify key areas where a micro plan would be effective for your school
  • Learn the methodology for creating a micro plan and understand how to extend the methodology to any number of areas of your school’s strategic plan or operations


Susan Lehrman, Rowan University

Dr. Sue Lehrman has served as the dean of the William G. Rohrer College of Business (RCB) at Rowan University for the last six years, and has been dean for over 20 years at four different institutions.  With a commitment to innovation and entrepreneurship, Dr. Lehrman currently serves on the AACSB Business Accreditation Policy Committee and the AACSB Board of Trustees.  Recently she served on the AACSB Business Accreditation Task Force (BATF) and co-chaired the three-year/$3M Rowan Education of the Future Task Force focused on reimagining the Rowan curriculum.  Dr. Lehrman received her PhD in Health Services Management from the University of California at Berkeley.  

Who Should Attend

Individuals who play a leading role with mission-based strategic initiatives, who are new to administration and academic strategic management, or who are responsible for accreditation activities and/or from schools preparing to launch a strategic plan and/or new mission. 

Contact Us

For more information, please contact [email protected].

Pricing (USD)
Member Pricing 1st and 2nd
By October 16
On or after October 17
Member Pricing 3rd and subsequent
By October 16
On or after October 17
Non-Member Pricing
By October 16
On or after October 17