Innovations That Inspire

Industry-Universities Collaborative Education

Recognition Year(s): 2023
School: School of Business Administration, Jiangxi University of Finance and Economics
Location: China

In collaboration with enterprises that provided funding, input, and experiential opportunities, the school established experimental classes to cultivate students’ digital competencies across different majors.

Call to Action

The Ministry of Education of the People’s Republic of China has called for industry-education integration and cooperative education. In response, the Jiangxi University of Finance and Economics (JUFE) School of Business Administration has partnered with local businesses to jointly cultivate students’ digital practice ability.

With the rapid development of digital technologies, such as mobile internet, cloud computing, big data, and artificial intelligence, businesses continue to carry out digital transformation, and the demand for talented individuals with digital skills competence is rapidly increasing. Business administration majors are facing the huge impact of digitization, which requires continual upgrading digital of skills.

This project is based mainly at our school but is funded by our business partners who provide resources and platforms and jointly establish experimental classes for our school to cultivate students’ digital skills abilities. The training program is designed jointly by both parties.

Innovation Details

Since 2019, our school has collaborated with four enterprises, each providing 300,000 yuan (close to 45,000 USD) of financial support to cultivate students’ digital skills for different majors. Every year, we recruit students in their third year to attend one of four industry-education classes for different majors. Recruitment is a four-step process that includes registration, an interview, publicity, and admission. The size of each class is about 30 students, who, over the course of a year, will receive training in digital skills competency.

Students in the program participate in internal corporate trainings and other activities organized by the partner enterprises. The experimental classes have been fully implemented for our four undergraduate majors: business administration, marketing, human resource management, and logistics management. Each class carries out five or more activities every year, including job internships, corporate field visits, a quality development team activity, and business skills training, and executives are invited to give lectures five times a year. Students then create relevant research reports based on the experimental class.

Innovation Impact

The cooperation with Jiangxi Lidu Wine Co., Ltd. on digital and immersive experiential marketing has resulted in two case studies distributed by Harvard and Ivey Publishing.

The business analysis experimental class with Jemincare Group—ranked 60th in Torreya’s 2021 World’s Most Valuable Pharmaceutical Companies—has provided students with valuable experience and internship opportunities on digital practice. The digital human resources consulting experimental class with Suzhou Gaia Information Technology Company and SAP China, a leading enterprise application software solution provider, has effectively helped our school cultivate applied and innovative talents in the field of digital capabilities. The supply chain finance experimental class with Jiangxi Caitong Group—state-owned and the largest in Jiangxi Province—has provided graduates with opportunities for employment and collaborative research.

Cooperation with the four businesses enhances the school’s contribution to local economic development. It is also an important practice toward building synergy between industry and the school to jointly cultivate business professionals in the new era who have both theoretical and practical management experience.

Our goal is to create mutual benefit for both parties in each collaborative partnership; promote the integration of industry, education, and research; innovate the talent training model; and develop high-end professionals. Meanwhile, the successful experience of this model can also be extended to other management majors in our university, such as accounting, financial management, and tourism management.

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