Advisory Council Seminar

March 14 - 15, 2019 | Tampa, Florida

Advisory Council Seminar

March 14–15, 2019 | Tampa, Florida, USA

A Business Advisory Council (BAC) can either be a valuable asset for a business school, or, if poorly managed and improperly set up, can seriously damage a school's reputation as well as waste valuable time and resources.

During the Advisory Council Seminar, you will learn to identify the components for strategically building a successful advisory council by understanding the types of advisory councils and the structural and administrative demands. By attending the seminar, you will be able to tailor your BAC by determining your school's objectives; defining membership criteria, benefits, and expectations for the council members; and establishing the meeting structure, bylaws, and frequency.

To bring the most value to your strategy, you will learn how to actively engage BAC members and build relationships during and between meetings. Furthermore, you will discuss current challenges and possible solutions with peers and develop an action list for your school. You will also take home a resource book that includes examples of materials provided by various business schools demonstrating how they set up their Business Advisory Council.

Learning Objectives

  • Learn why advisory councils are beneficial and how to set them up, from developing objectives to running the meetings, while avoiding pitfalls
  • Compare the good, the bad, and the ugly of BACs and methodologies
  • Understand how to cultivate and empower your BAC members.
  • Learn how to manage an inherited BAC or revitalize a dysfunctional BAC

Who Should Attend

Business school deans, associate deans, center directors, the chair of the BAC, business development officers and those responsible for a business school advisory group.


"Every new dean should sign up for this seminar as soon as they assume their deanship. My only regret is that I did not do so two years ago. This is the most useful AACSB seminar I have taken. Thank you, Pat!"

— Amy B. Hietapelto, Dean, Labovitz School of Business and Economics, University of Minnesota Duluth

"This seminar was by far the best seminar I've ever attended, whether sponsored by AACSB or another organization. The facilitator does a masterful job of explaining how deans can initiate, develop, and revive their business advisory councils. The workbook alone, with examples of best practices from the hundreds of past seminar participants, is worth the price of admission—a incalculable compendium offering ideas and formats of how any seminar participant can improve engagement with business advisory council members. Don't miss this one."

— Steve Williams, Former Dean, College of Business, Texas A&M University-Commerce

Contact Us

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