Mastering Strategic Benchmarking in Quality Assurance and Institutional Development


Mastering Strategic Benchmarking in Quality Assurance and Institutional Development

January 10–28, 2022

This online course seeks to provide a good introduction to benchmarking as a proven method for quality assurance and institutional development.  This course aims to help business school professionals understand the value of benchmarking. The program focuses on relevant questions on how to use it strategically as a tool to enrich the quality assurance competencies and  develop better informed  strategy, quality management and  internationalization of the institution, program development, positioning within recruitment markets, and faculty/student quality.

Benchmarking is a valuable method for:

  1. Continuous improvement (CI)
  2. Determining areas for development or growth (gap or opportunity identification)
  3. Developing strategy
  4. Enhancing organisational learning and improving organisational sense-making
  5. Increasing productivity or improving the design of a product or service
  6. Performance assessment

We will explore the value of benchmarking and apply this to  topics like selection criteria for benchmarking partners, identification of data sources, benchmark analysis, and defining outcomes of the benchmarking process. The goal is to transform the outcomes of the benchmark analysis into actionable items and link them to the school’s strategy. Finally, participants will learn to use benchmarking as a tool for decision-making in topics like the internationalization of management education.

3 weeks
 overall course length 

1.5 hours
 synchronous learning per week 

2.5 hours
asynchronous learning per week

Who Should Attend:

This online course is designed for professional staff in business schools’ external relations and professional service units, e.g. Directors, Associate Deans, Department Heads, Managers, and Policy Makers of:

  • QA professionals
  • Career Services
  • International Relations / Development
  • Corporate Relations
  • Marketing and Student Recruitment
  • Communications & Outreach
  • Alumni Offices

Learning Objectives:

The overall goal of this course is to help business school professionals develop new competencies for systematic comparisons based on benchmarking methods using multiple data sources.

At the end of this course, participants will be able to:

  1. Understand what benchmarking is and the relevant benchmarking areas
  2. Define national and international peers and competitors
  3. Create an institutional culture that encouragesworking with data and evidence in quality assurance and institutional development,
  4. Learn how to access and work with relevant and trustworthy data from multiple sources
  5. Understand how benchmarking contributes to the strategic development, quality assurance and development processes like internationalization of the institution
  6. Build a network of institutional benchmarking experts

Course Format

The course format will include a mix of asynchronous formats and live synchronous sessions.

Through asynchronous media such as presentations, reading assignments, videos and relevant literature on the topic, participants will be introduced to benchmarking methods, cases and relevant data sources and learn how to analyze their relevant topics and learn how to do a benchmarking analysis of their own institution. Participants will explore different approaches  looking specifically at their use (or non-use) of real international rankings data (through working with the Financial Times ranking team), real institutional data (with data from AACSB Data-Direct), accreditations and real market data (with data from Studyportals).

During the synchronous training sessions, participants will present case studies and better practice models from their own institution and/or business schools around the globe, which will support the developmental and benchmarking nature of the training modules.

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