AACSB and EAIE Business Education Expert Community Collaborative Sessions

November, 2020–May, 2021 | Online

AACSB and EAIE Business Education Expert Community Collaborative Sessions


Business Education Alliance logo             EAIE

AACSB’s Business Education Alliance and EAIE’s Business Education Expert Community have teamed up to bring you a range of monthly collaborative sessions to discuss current issues and trends in business education. By bringing together these two prestigious networks for collaborative discussions, we hope to create a platform for the exchange of ideas and best practices to unite the business education industry at a time when working together is of utmost importance.

Each session will be led by a panel of thought leaders across different parts of the European region to ensure a well-balanced and engaging conversation. Participants will be encouraged to share their opinions, challenge the panelists, and raise awareness of issues which may be specific to their region.

Session Topics

Session 5: Instilling a sustainable mindset in our future business leaders: the role of business schools 

Wednesday, 14 April 2021
5.00 p.m.–6.30 p.m. (CET)

  • Mette Morsing, Global Head of PRME (Principles of Responsible Management Education), UN Global Compact, New York, USA 
  • Aurélien Decamps, Co-Founder of Sulitest and Associate Professor at Kedge Business School, Bordeaux, France 
  • Lars Moratis, Chair in Management Education for Sustainability and Professor of Sustainable Business at Antwerp Management School, Belgium, and Breda University of Applied Sciences, the Netherlands 

Educators play an important role in encouraging the development of a sustainable mindset in our future leaders. The need to consider the environmental and social impact of a project or initiative is now more important than ever, and is something which requires social awareness and a knowledge which is multidisciplinary in nature. To foster this mindset and develop the relevant knowledge requires implementing a sustainability strategy which embeds sustainability within the curriculum and requires a cross-functional internal buy-in within a higher educational institution, as well as local, national and international external stakeholder engagement with strategic partners. This session will explore some of the successful strategies which can be implemented to drive forward sustainability as a key underlying theme in business education.

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Session 6: Defining, implementing, and measuring societal impact and engaged scholarship: best practices from business education

Wednesday, 19 May 2021
5.00 p.m.–6.30 p.m. (CET)

Speakers: TBD

Some of the most successful international projects are the ones which successfully engage multiple stakeholders from across government, education and industry. In this session, we will discuss at an institutional level some of the keys elements required in the planning and development of these models, whilst exploring some of the ways in which the quantitative and qualitative outcomes of these models can be measured. What data is available? What are the key performance indicators for measuring societal impact? We will also zoom in to take a closer look at how engaged scholarship can act as one of the key grass-roots driving forces behind the implementation and success of these models.

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Past Sessions

Session 1: Current global trends and issues going forward in the business education sector

Wednesday, 11 November 2020
5.00 p.m.–6.30 p.m. (CET)

  • Tim Mescon, Executive Vice President and Chief Officer Europe, Middle East, and Africa
    AACSB International
  • Michelle Stewart, President of EAIE (European Association for International Education) and Director of Internationalisation at the University of Strathclude, U.K.

As many institutions are now almost two months into the new academic year, representatives from EAIE and AACSB will have a look at some of the challenges facing the business education sector in the next six months. The discussion will pivot mainly around the topics of student, staff and faculty engagement, virtual student experiences, and maintaining educational quality and outcomes. The subsequent sessions will aim to zoom in on specific issues around these broad topics.

Session 2: Maintaining educational experiences, student satisfaction, and tuition fees: is it possible to find the right balance?

Wednesday, 16 December 2020
5.00 p.m.–6.30 p.m. (CET)

  • George Feiger, Pro-Vice-Chancellor and Executive Dean of the College of Business and Social Sciences, Aston University, U.K.
  • Grzegorz Mazurek, Rector of Kozminski University, Warsaw, Poland—Professor of (Digital) Marketing and Digital Transformation

As many institutions are planning to pivot permanently to a blended approach to teaching and plan to increase their digital course offerings, we will discuss some of the extra-curricular virtual alternatives being implemented, how schools might possibly start to re-introduce some face-to-face experiences, and the affect this may have on student satisfaction and tuition fees.

Session 3: Avoiding virtual burnout: maintaining engagement, motivation and mental health in students, staff, and faculty

Wednesday, 13 January 2021
5.00 p.m.–6.30 p.m. (CET)

  • Frank Haber, Psychological Counsellor and Intercultural Education Officer at Jacobs University Bremen, Germany
  • Steven de Haes, Dean Antwerp Management School, Professor of Information Systems Management University of Antwerp (UAntwerp) – Antwerp Management School (AMS)
  • Tajana Mohnacki, Vice-President of the Erasmus Student Network

Many schools are fast approaching a whole year since they started teaching their courses online. As it seems that the online and blended approach will be adapted in the long term by many institutions, how can we maintain the engagement, motivation, and the mental health of our students, staff and, faculty? In this session we will discuss what we have learned from the past months and some of the strategies that have been put into place for the future by higher education institutions to address this important issue.

Session 4: Assessing and developing soft skills in business education at a distance

Wednesday, 17 February 2021
5.00 p.m.–6.30 p.m. (CET)

  • Mercè Martín, Professor and Head of the People & Organization Academic Area, Barcelona School of Management, Universitat Pompeu Fabra, Spain 
  • Patrick Kyllonen, Distinguished Presidential Appointee and Research Center Director at Educational Testing Service (ETS), Princeton, New Jersey, 
  • Marije Bedaux, Career Adviser at the Leiden Law School, Leiden University, the Netherlands and current Chair of the Employability Expert Community 

In recent times, companies have put a growing emphasis on the need for graduates that they employ to possess a varied set of soft skills. One of the challenges currently facing educators is how the development of skills can be maintained and how the subsequent learning outcomes can be assessed in in a virtual environment. In this session we will discuss some of the possible ways in which business schools and faculties have been approaching this challenge.

Who Should Attend

All EAIE and AACSB members are welcomed to participate.

Contact Us

If you have any questions, please don’t hesitate to contact Richard Magennis, Manager, Membership Europe, Middle East, and Africa from AACSB International or Elsa Zenatti-Daniels, Chair of EAIE’s Business Education Expert Community.