Plenary I: Brand Building in a Noisy World
How to get coverage for your school, implementing an effective PR Strategy, building an emotionally powerful brand.
Kyle Scriven, Senior Content Marketing Evangelist, LinkedIn
Charles Skuba, Senior Associate Dean, Executive Custom Programs, The McDonough School of Business, Georgetown University
Plenary II: The Changing Roles of Communications and Development Officers at Business Schools
This session will share insights from experienced communications and development professionals. We’ll explore what the future holds and how we can best prepare ourselves and our teams.
Chris Kormis, Associate Dean and Chief Marketing Officer, McDonough School of Business, Georgetown University
Jim Miller, Assistant to the Dean and Chief Advancement Officer, Fisher College of Business, The Ohio State University
Murray Dalziel, Robert G. Merrick School of Business, University of Baltimore