Plenary I: Brand Building in a Noisy World
How to get coverage for your school, implementing an effective PR Strategy, building an emotionally powerful brand.
Kyle Scriven, Senior Content Marketing Evangelist, LinkedIn
Kyle Scriven is an experienced marketing and communications professional that has been at the forefront of digital marketing and strategy for over 15 years. Kyle is currently a Senior Content Solutions Consultant at LinkedIn, where he works closely with Fortune 500 brands, helping them develop full-funnel content strategies and tackle more substantial marketing challenges. Before this, he led the social media team at AARP and served as the Senior Director, Digital at the Motion Picture Association of America (MPAA). He also has deep roots in social and agency with time spent on the agency-side (Accenture Interactive) and growing start-ups (LivingSocial). Kyle holds a Master of Science in Integrated Marketing Communications from West Virginia University and a Bachelor of Arts in Communications from the University of Maryland, College Park.
, Founder and CEO, Live Wire Media Relations
From higher-education to cybersecurity to politics – Chryssa Zizos has provided counsel across a variety of industries at the highest levels of both the public and private sectors.Her remarkable career in strategic communications has included writing for Sports Illustrated, serving two Congressional appointments, and working side-by-side with Arnold Schwarzenegger at the President’s Council on Fitness, Sports and Nutrition. As the founder and CEO of Live Wire Media Relations, Chryssa has developed some of the country’s most recognizable campaigns. The Washington Business Journal has recognized Live Wire as one of Washington’s top 25 PR firms for the past 12 years, and named Chryssa one of the top 25 Women Who Mean Business. Her business acumen reaches beyond public relations and intro client board rooms, where she leads strategic planning with organizations such as The Carlyle Group, Bechtel Corp., Raytheon, and CSC.
Charles Skuba, Senior Associate Dean, Executive Custom Programs, The McDonough School of Business, Georgetown University
Charles J. Skuba is Senior Associate Dean for Executive Custom Programs and Professor of the Practice in marketing and international business at the McDonough School of Business. In 2015, 2014, 2013, and 2010, Skuba received the Professor of the Year Student Choice award from the McDonough School of Business Academic Council. Skuba specializes in international trade and international marketing strategy. Prior to coming to Georgetown, he was chief of staff, market access and compliance at the U.S. Department of Commerce, International Trade Administration. Previously, he had a long career in international marketing as a senior executive at Saatchi & Saatchi Advertising and as an international marketing consultant with numerous large global corporations. Earlier, he worked in New York and San Francisco at Dancer Fitzgerald Sample. Skuba received an MBA in International Business from the George Washington University and a BSFS in International Affairs from Georgetown University School of Foreign Service. Skuba also served as an infantry officer in the U.S. Army Reserves.
Plenary II: The Changing Roles of Communications and Development Officers at Business Schools
This session will share insights from experienced communications and development professionals. We’ll explore what the future holds and how we can best prepare ourselves and our teams.
Chris Kormis, Associate Dean and Chief Marketing Officer, McDonough School of Business, Georgetown University
Jim Miller, Assistant to the Dean and Chief Advancement Officer, Fisher College of Business, The Ohio State University
Jim Miller is currently the Associate to the Dean for Advancement at Fisher. He leads the college’s Office of Advancement team which includes fundraising, alumni relations, operations and marketing and communications. Prior to his current role, Miller served as the Senior Associate Vice President of Business Development at Ohio State’s Office of Technology Commercialization and Associate Vice President of Business Finance for the university’s Office of the CFO. Before these central roles at Ohio State, he served as the Director of Development at Fisher and played an instrumental role in the $120 million fundraising campaign to build the college’s current six-building, state-of-the art academic campus. Miller is also passionate about contributing his time and talent as a lead volunteer for Ohio State’s Office of Military and Veteran Services and is a long-time host for international exchange students.
Murray Dalziel, Robert G. Merrick School of Business, University of Baltimore
Murray M. Dalziel, is the twelfth dean of the University of Baltimore’s Merrick School of Business. A longtime business developer, thought leader and advisor to a number of top global companies’ senior executives, Dalziel came to UB in 2014 from the University of Liverpool, where he served as director of the Management School. For nearly 20 years prior to Liverpool, Dalziel was Group Managing Director of Hay Group and in charge of Global Practices in the firm’s Philadelphia corporate headquarters. From 1991 he was a member of the Hay Group Executive team and served in a variety of senior leadership roles in Europe and North America. In his nearly 30 years in professional services, Dalziel worked with large global clients in every continent on their key leadership and organization development issues. His most notable clients included Microsoft, Novartis, TD Bank Financial Group. He has also worked with companies such as Unilever, PepsiCo, IBM, BHP Billiton, ICI and General Electric. Dalziel is also actively involved in advising a number of North American and European venture capital funds on the development of emerging businesses and serves on the board of Smart-Hose Technologies and DruidApp. His current research interests focus on innovation strategies. He has also published in the areas of change management, leadership development and operations of professional service firms. Dean Murray Dalziel grew up in Glasgow, Scotland. He received his M.A. in Sociology from the University of Edinburgh, and has a Ph.D. in Sociology from Harvard University. He is a Fellow of Royal Society of Arts and a member of the Academy of Management, Strategic Management Society.