B-School Communications and Development Symposium

March 4 - 6, 2020 | Washington D.C., USA

Plenary Speakers

Plenary I: Brand Building in a Noisy World

How to get coverage for your school, implementing an effective PR Strategy, building an emotionally powerful brand.

Panelist:

Kyle_ScrivenKyle Scriven, Senior Content Marketing Evangelist, LinkedIn

 

 

 

 

Moderator:

Charles_SkubaCharles Skuba, Senior Associate Dean, Executive Custom Programs, The McDonough School of Business, Georgetown University

 

 

 

 

Plenary II: The Changing Roles of Communications and Development Officers at Business Schools

This session will share insights from experienced communications and development professionals. We’ll explore what the future holds and how we can best prepare ourselves and our teams.

Panelists:

Chris_KormisChris Kormis, Associate Dean and Chief Marketing Officer, McDonough School of Business, Georgetown University

 

 

 

 

Jim_MillerJim Miller, Assistant to the Dean and Chief Advancement Officer, Fisher College of Business, The Ohio State University

 

 

 

 

Moderator:

Murray_Dalziel

Murray Dalziel, Robert G. Merrick School of Business, University of Baltimore