Micro Plans and Societal Impact Strategic Planning Seminar (Americas) SOLD OUT

This seminar will introduce you first to the concept of creating a micro plan and identify and illustrate areas within your business school where micro planning can be highly effective.
February 7
Event Type
Seminar Icon Seminar

Sold Out

1:00 – 5:00 p.m. ET

What is a micro plan?

A micro plan is a “plan-within-a-plan,” where a specific element of a larger plan is nuanced enough to require its own process. A micro plan is developed through “micro planning,” which is the process of identifying objectives and action plans related to a specific element or component of a more comprehensive “macro” plan.

When done well, a school’s strategic plan provides an excellent overall roadmap for implementation of the school’s mission and vision. However, there are a variety of complex issues for which a deep dive strategy should be developed in a particular area. It can be overwhelming to know where to start with these types of complex issues; this is where micro planning comes in. Micro planning focuses on a particular complex issue and helps you create a strategy, an action plan, and key performance indicators that support the overall macro plan.

Seminar Overview

This seminar will introduce you first to the concept of creating a micro plan and identify and illustrate areas within your business school where micro planning can be highly effective.

Through facilitated discussions, a cohort of business school leaders will focus on an area of societal impact to apply a micro plan. Participants will learn how to create an integrated strategy around societal impact as required by the new standards, including identifying your area of intended emphasis, embedding that area within curriculum (Standard 4), research (Standard 8), and engagement (Standard 9), identifying key resources needed, and developing key performance indicators to measure progress towards achievement of your goals for societal impact.

Learning Objectives

  • Understand what a micro plan is and how it fits within a broader strategic plan
  • Identify key areas where a micro plan would be effective for your school
  • Learn the methodology for creating a micro plan and understand how to extend the methodology to any number of areas of your school’s strategic plan or operations
  • Gain a thorough understanding of what the 2020 standards expect with respect to societal impact for an accredited school
  • Apply the micro planning methodology to the area of societal impact


Stephanie Bryant, AACSB International

Dr. Stephanie M. Bryant is the Executive Vice President and Chief Accreditation Officer of AACSB International.  She served as Dean of the College of Business at Missouri State University for 6-1/2 years and was previously the Director of the University of South Florida School of Accountancy.  She received her Ph.D. and B.S. in Accounting from Louisiana State University and is a Louisiana CPA (inactive).  Dr. Bryant specializes in accounting information systems, and previously worked for KPMG Peat Marwick.  Dr. Bryant has co-authored two accounting textbooks, and over 30 academic articles and has won nine teaching awards.  She served as the 2005-2006 national President of the American Accounting Association Information Systems Section.  She also served as the 2006-2009 International President of Beta Alpha Psi.

Who Should Attend

This seminar is taught at an intermediate level. Participants are expected to have an understanding of foundational concepts of strategic planning. Participants who have taken AACSB’s Overview of Strategic Planning seminar or Agile Strategic Planning seminar are well prepared, as well as others with prior experience in strategic planning. The seminar will be live and interactive and designed as an immersive virtual classroom experience. Individuals who play a leading role with mission-based strategic initiatives, who are new to administration and academic strategic management, or who are responsible for accreditation activities and/or from schools preparing to launch a strategic plan and/or new mission will benefit from this seminar.


Gain actionable insights in one, four-hour live lesson with a cohort of your peers and facilitators. Pre-and post-work will allow you to maximize your time in the classroom. This course will be delivered via AACSB's Brightspace learning platform and Zoom. You will have access to the event for 90 days from the seminar date.

Contact Us

For more information, please contact [email protected].

Pricing (USD)
Member Pricing 1st and 2nd
By January 24
On or after January 25
Member Pricing 3rd and subsequent
By January 24
On or after January 25
Non-Member Pricing
By January 24
On or after January 25