European Advisory Council


The purpose of the European Advisory Council (EAC) is to: (1) advise the AACSB Board of Directors and staff on key issues and challenges, and assist in setting priorities related to business education and AACSB’s activities and engagement in the European context; (2) enhance AACSB’s ability to understand and serve the quality improvement needs of business schools in Europe; (3) provide guidance to the Board of Directors and staff in designing and implementing a strategic plan for AACSB’s mission in the region, and in creating metrics to evaluate progress; (4) assist the staff in the identification and planning of AACSB programming and new service development to meet the needs of European business schools; and (5) recommend candidates for AACSB governance roles thereby increasing the representation and engagement of schools from Europe.

EAC’s work will be driven by the five opportunities of the Collective Vision for Business Education:

  • Catalysts for Innovation: Powering business creation and economic development through entrepreneurship and management innovation
  • Co-creators of Knowledge: Convening and partnering at the intersection of academe and practice to reveal new insights
  • Hubs of Lifelong Learning: Connecting expertise and experiences to create opportunities across career life cycles
  • Leaders on Leadership: Discovering new insights into effective leadership, and creating environments that train and nurture leaders
  • Enablers of Global Prosperity: Driving positive impact and encouraging students to use management skills for the greater good.

Council members are invited to bring their perspectives, expertise and insights to discussions as we seek to improve business education worldwide and to engage with the AACSB network in matters of mutual interest for mutual advantage.


No later than May 1, the Vice Chair-Chair Elect (who shall preside as Board Chair during the year for which the appointments are made), or his or her designated representative, invites suggestions for the members of EAC for the next fiscal year beginning July 1. Members of the Board of Directors, current EAC members, and AACSB staff are encouraged to submit names of possible candidates. Recommendations are due to the Board Vice Chair-Chair Elect within 14 days of the request.

The Board Vice Chair-Chair Elect, in consultation with the current EAC Chair and the AACSB staff liaison, as appropriate, appoints members of EAC no later than June 1 with council members taking office July 1.

EAC is composed of a Chair and up to eleven members to be appointed by the Board Vice Chair-Chair Elect. Of the twelve members, at least five are deans or those holding similar roles representing AACSB accredited Organizations located in Europe. The remainder may be deans or those holding senior leadership roles representing European Organizations that, at the time of appointment, are either member Organizations, member Organizations formally accepted into the AACSB initial accreditation process, or representatives from business Organizations or business practice. EAC may, on occasion, include members from outside the region who possess expertise on, or have experience in, the European region.

Each EAC member serves a one-year term and may be reappointed, subject to the approval of the Board Vice Chair-Chair Elect and current EAC Chair. EAC members may not serve more than a total of three consecutive years on the Council, although the Board Vice Chair-Chair Elect may extend terms as deemed necessary to fulfill the charge of the Council. Service as the EAC Chair may extend the total service beyond three years while occupying the Chair position.

The Board Vice Chair-Chair Elect appoints an EAC Chair who represents an AACSB accredited Organization. The EAC Chair serves a one-year term and may be reappointed as Chair for a second year, by the Board Vice Chair-Chair Elect.

The composition of EAC should reflect AACSB’s commitment to diversity and inclusion. The EAC Chair and the EAC staff liaison ensure that EAC membership includes diversity in gender, country representation, job functions/roles, etc. as represented within European business schools and the communities they serve.

A vice chair will be elected by the EAC once appointments are complete. From the original EAC members, the AACSB board chair will appoint an EAC chair who represents an AACSB-accredited institution and is appointed to an initial three-year term. The EAC chair will serve a one-year term as chair and may be reappointed as chair for a second year, subject to the approval of the vice chair-chair elect of the AACSB Board of Directors.


Sergey Myasoedov, Institute of Business Studies


Thomas Bieger, University of St. Gallen 
Per Cramér, University of Gothenburg 
Marianne Lewis, City University London 
Delphine Manceau, NEOMA Business School
Raimond Maurer, Goethe University Frankfurt
Boris Shcherbakov, Dell Russia
Metka Tekavcic, University of Ljubljana
M. Bruno van Pottelsberghe, Université Libre de Bruxelles 
Josefine van Zanten, Lafarge-Holcim
Kent Viitanen, AB SKF
Moshe Zviran, Tel Aviv University

Staff Liaisons

Tara Jongma, Director, Membership, AACSB International
Timothy Mescon, Executive Vice President and Chief EMEA Officer, AACSB International