He obtained his PhD from Brunel Business School, Brunel University, UK, in 2013. Currently, he works as an Assistant Professor at the Department of Marketing, Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi Arabia. In July 2016, he was appointed as the Associate Dean for Development. Formerly, he served as the Chairman of the Department of Finance and the Director of the Bachelor of Business Programs Unit. He has been a member of several committees including the committee of strategic planning and the committee of academic assessment and accreditation. His research work has appeared in several reputable local, regional, and international conferences.