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B-School Communications and Development Symposium

Plenary Speakers

Plenary I: Transformational Philanthropy


headshot of Moez Limayem, dean of USF Muma College of BusinessMoez Limayem, Dean, University of South Florida, Muma College of Business

Moez Limayem is a scholar-researcher whose passion for encouraging relevant business research goes hand-in-hand with his data analysis expertise, teaching acumen, and visionary thinking. The dean of the University of South Florida’s Muma College of Business has enhanced the college’s profile, increased resources, built demand, and strengthened relationships with alumni and business leaders. As a result, the college has received several transformational gifts. As an administrator, Limayem streamlined the college’s infrastructure and helped faculty members land national research grants, bolstering the college’s research profile.  As a scholar, Limayem has received many awards and published dozens of articles, many on technology and its intersection with consumers.



Pam_Les_MumaPam and Les Muma, Philanthropists

Les and Pam Muma’s $25 million b-school naming gift - the largest donation in USF's history - made an indelible mark. But, this is far from the only display of the successful entrepreneurs’ generosity. The couple made gifts to support USF Athletics and USF Health/Tampa General Hospital, which features the Muma Chair of Neonatology at USF Health, the Lisa Muma Weitz Cell Laboratory at USF Health and the Jennifer Leigh Muma Neonatal Intensive Care Unit at TGH. That $25 million transformational gift brought their total giving to $41.2 million, making them the largest donors in USF's history. Last year, the Mumas closed USF’s multi-year fundraising campaign by making a surprise $15 million gift - $5 million to the b-school. They have received numerous awards for their service, philanthropy and civic engagement.


Steve_OscherSteve Oscher, Managing Director, Oscher Consulting, P.A.

Steven S. Oscher is the managing director of Oscher Consulting, P.A., a CPA firm providing investigative services and financial analyses to the legal community. Oscher earned a Doctor of Business Administration from the University of South Florida, is a Certified Public Accountant, a Certified Fraud Examiner  and has been accredited in Business Valuations and Financial Forensics by the American Institute of CPAs. Oscher’s research for his doctoral dissertation focused on transformational philanthropy and allowed him to explore four key elements (passion, vision, trust and relationships) of a donor’s motivation to provide a transformational gift to a specific organization.


Lorie_BriggsLorie Briggs, Director, Communications & Marketing, University of South Florida, Muma College of Business

Lorie Briggs is the director of communications and marketing for the Muma College of Business. She handles media relations, marketing, special events, social media, public relations, and whatever-else-the-dean-assigns tasks. She has been at USF since 2006. Briggs worked at Big Brothers Big Sisters of Tampa Bay for 14 years, eventually serving as vice president for community relations. She handled volunteer recruitment, media relations, crisis communications, and marketing. She earned bachelor’s degree in advertising in 1988 from USF. In 2013, she earned a master’s degree in media studies.  Briggs occasionally serves as an adjunct instructor, teaching Intro to Public Relations Writing.


Plenary II: Aligning Your Brand Strategy with Fundraising Campaigns

Niki_CoodyNiki Coody, Associate Vice President, Development, J. Mack Robinson College of Business, Georgia State University

Niki Newberry Coody is the Assistant Vice President of Development at Georgia State University’s J. Mack Robinson College of Business, responsible for designing, developing, and administering fundraising programs that drive the mission of the college. Prior to joining the team at GSU, Niki was at the University of California, Davis as the Senior Director of Development for the Department of Viticulture and Enology, housed at the Robert Mondavi Center for Wine and Food Science. Nearly 15 years ago, Niki began her development career as a student worker in the development office at her Alma mater, the University of Georgia. Before adventuring to California to support the wine industry, Niki led a team of fundraisers at UGA to raise 68% (27,274,594.77) of their campaign goal before midpoint.


Laura_JewellLaura Jewell, Director, Strategic Communications and Business Development, The Zicklin School of Business, Baruch College-The City University of New York

Laura Jewell is the director of strategic communications and business development for the Zicklin School of Business at Baruch College in NYC providing vision, leadership, and overall management of the brand, communications and marketing for the school. With over twenty years of experience, she has a unique background as both a client and as a marketing agency executive developing integrated marketing and communications plans leveraging digital, traditional and social media platforms. Before coming to higher education, she worked for AT&T/ Lucent Technologies and then founded her own marketing PR agency. She has served on the board of the NJ Association of Women Business Owners and several Chambers of Commerce.