March 10–12, 2019 | Clearwater Beach, Florida, USA
Register by March 9 and save 200 USD!
The B-School Communications and Development Symposium is the perfect opportunity to energize and transform your institutional strategy and business school brand. It is the only event of its kind developed specifically for marketing and development professionals at business schools. Get an inside look at fresh ideas and best practices on branding, strategic communications, donor development, and alumni relations.
Now is the time to energize, modernize, and transform your institutional strategy for the new digital era. Whether you are looking for results-driven, dynamic ways to engage your audience or want to explore the latest trends and case studies shaping universities today, this symposium is the perfect opportunity for discovery.
5 Reasons to Attend
||Join your colleagues from around the world to discuss best practices, trends, and common challenges.
||Network during Affinity Group meetings, Conversations of 8, interactive sessions, evening reception, and breaks.
||Connect with leading companies at the exhibitor
|showcase for fresh ideas to energize and transform your institutional strategy.
||Step outside of your day-to-day routine and ignite new ideas.
||Maintain contact with fellow attendees, continue discussions, and access conference materials through your AACSB Exchange Community access (exclusive to attendees).
Plenary I: Transformational Philanthropy
Step into the world of Transformational Philanthropy and learn how the communications and development team can work together to secure, celebrate, and steward a business school's transformational gift. Learn how to manage your transformational gift effectively, and turn it into a true investment for the future of your organization and community. Panelists include the donors of nearly $60 million to the University of South Florida, a philanthropy researcher, and the marketing director tasked with taking the gift from an agreement to a school- and community-wide event.
Clearwater Beach was named Best Beach in America for 2018. Go to visitclearwaterflorida.com to lean more about the city and its attractions.
Professionals in alumni relations, development, marketing, communications, external relations, and deans, associate and assistant deans, and faculty.
"The symposium offered a unique space for sharing of ideas, best practices as well as challenges. I find the networking, discussions and sessions highly beneficial in such an interconnected world."
—Sherine Meshad, Associate Director, Communications and Marketing, AUC School of Business
"The sessions this year really hit the branding issues we face hard. It was good to see how schools of varying sizes approach branding. Networking is also a major benefit of the symposium."
—Diane McNulty, Associate Dean, External Affairs and Corporate Development, Naveen Jindal School of Management, The University of Texas at Dallas
Dean, Muma College of Business, University of South Florida
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Do you have more questions? Contact our AACSB event staff.