Plenary Speakers

Plenary I: Elevating Activities to Impacts

Joyce A. StrawserJoyce A. Strawser, Seton Hall University

Joyce A. Strawser is Dean of the Stillman School of Business at Seton Hall University, a position she has held since March 2012.  Strawser joined the faculty of Seton Hall University in 1995 and has taught courses in many of the subfields of accounting, at both the undergraduate and graduate levels. As a faculty member, Strawser earned awards for her excellence in teaching and service to students. Prior to her appointment as dean, Strawser served as the Stillman School’s Associate Dean of Undergraduate and MBA Curricula.  In this role, Strawser provided oversight for all matters related to undergraduate and MBA curriculum development as well as all aspects of the School’s undergraduate and MBA assessment processes.  Strawser has provided advice and counsel to business schools seeking to develop learning outcomes assessment programs and has made several conference presentations on business program outcomes assessment.  She is currently a member of the AACSB’s Initial Accreditation Committee (IAC) and Business Accreditation Task Force (BATF) and previously served on the AACSB Continuous Improvement Review Committee (CIRC) and Business Accreditation Policy Committee (BAPC).

Plenary II: Driving Improvement Using Standardized Tests

Kathy A. KrentlerKathy A. Krentler, College of Business Administration, San Diego State University

Kathy Krentler (DBA, University of Kentucky; MBA & BS, Wayne State University) is director of assessment, Fowler College of Business, San Diego State University. She has served in this position since 2006. She has also served as the associate director of the SDSU Center for Teaching and Learning and was the SDSU College of Business director of undergraduate programs for 14 years. Krentler’s academic discipline is marketing. Krentler facilitates the Assurance of Learning Seminar I for AACSB and has presented at every AACSB Assessment Conference since the conference’s inception in 2008. She was a member of the 2015 AACSB Assessment Conference advisory board, has developed and presented an AACSB webinar on best practices in assessment, and served as the moderator for the assessment module of the AACSB Online Teaching Effectiveness Seminar. She has made presentations at numerous other assessment conferences including the IUPUI Assessment Institute and North Carolina State Undergraduate Assessment Symposium and served as the keynote speaker at the 2014 CSU Business Assessment Test Conference. Krentler has published assessment-related research in journals and consulted with universities on assurance of student learning. As a member of the WASC Substantive Change Commission from 2013–2016 (with a noted expertise in assessment), she reviewed proposals from universities seeking to introduce new programs that were acceptable to this regional accreditor.

Karen_TarnoffKaren Ann Tarnoff, East Tennessee State University, College of Business and Technology

Karen is the associate dean for assurance of learning, assessment, and international programs for the College of Business and Technology at East Tennessee State University. In this capacity, she coordinates the assessment of student learning outcomes across six diverse departments (i.e., accountancy; economics and finance; management and marketing; computing; military science; and technology, surveying, and digital media) and multiple accrediting bodies (i.e., SACS, AACSB, ABET, NASAD, CIDA). She has given multiple presentations on assurance of learning and assessment-related topics and, likewise, has helped many schools develop, implement, and refine their assessment systems. Karen is advisor to ETSU’s award winning student chapter of the Society for Human Resource Management which was recognized in 1998 as the best chapter in the nation.  In 1999, she received the University’s first Jan Phillips Mentoring award in recognition of her efforts on behalf of ETSU’s students and has been nominated multiple times for the College’s Teaching Award.  Karen was the 2010 recipient of the College’s Service Award.  She also participated in the Measuring College Learning Project conducted by the Social Science Research Council and sponsored by the Bill & Melinda Gates Foundation and the Teagle Foundation. Karen is a facilitator and trainer for the Association to Advance Collegiate Schools of Business (AACSB) having authored materials for its Assurance of Learning Seminar I and Assurance of Learning Seminar II. Her primary areas of research include assessment of student learning, the skills gap, team-based work systems, and shared mental models.