B-School Communications and Development Symposium

March 7–9, 2018 | Boston, Massachusetts, USA

Plenary Speakers

Plenary I

Karen-OsborneKaren Osborne, Senior Strategist of the Osborne Group

Karen is passionate about the power of education to change our world for the better. She is a volunteer, philanthropist, and trustee, living her beliefs. CASE (Council for the Advancement and Support of Education) awarded Karen the Crystal Apple for Outstanding Teaching and Public Speaking. In 2014, CASE honored her with The Ashmore Award for Outstanding Service to the Profession. Karen serves on the Woodrow Wilson National Fellowship Foundation board. For the past six years, Karen has been an adjunct faculty member for Johns Hopkins University’s graduate certificate program in nonprofit management. She currently teaches two classes. Nationally and internationally recognized as an excellent consultant, executive coach, and presenter, Karen receives invitations from all over the United States and the world. She frequently presents at local, national and international conferences. Considered an industry thought leader, Karen has many published articles, videos, blog posts. Her clients include advocacy, arts, environmental, education, faith-based, healthcare, social justice and youth organizations. A sample of her education recent and current clients include: Bates College, Berkeley College, Boston College, Caltech, City University of NY, Commonwealth School, Duke University, Fordham University, Harvard Westlake School, Mount Holyoke College, Muhlenberg College, PEJE (Partnership for Excellence in Jewish Education), Ransom Everglades School, Stanford University, Temple University, UMASS Dartmouth, University of California, Riverside, and Yale University. For 18 of Karen’s 39 years in philanthropy and institutional advancement, Karen served as a frontline fundraiser and leader including NY State Department of Education; Director of Development, Rensselaer Polytechnic Institute; and Vice President for Advancement at Trinity College in Hartford, CT. Karen is also a debut novelist. “Getting It Right,” came out June 6, 2017 to excellent reviews. www.kareneosborne.com

Plenary II: Understanding the Value in Building Relationships

Chris-MaloneChris Malone, Managing Partner, Fidelum Partners

Chris Malone is Founder and Managing Partner of Fidelum Partners, which is based outside Philadelphia in Newtown Square, PA. Chris has over 25 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca- Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies. As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the companyʼs 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in annual revenue. Chris is co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies, which was published by the Jossey-Bass division of Wiley Publishing in October 2013.  He is also a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek.Chris holds a bachelorʼs degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.

Plenary III: From ‘What’ to ‘Why’ in 100 Years: Igniting a Brand with Passion and Purpose

Sarah-HamSarah Ham, Director, Marketing and Communications

As the director of marketing and communications at AACSB, Sarah Ham is responsible for the leadership of the Marketing Value of Accreditation initiative, including establishing partnerships with marketing professionals and deans at accredited institutions to identify opportunities for market differentiation strategies. Ham is an adjunct marketing instructor at the University of Tampa (UT), where she has taught marketing strategy, services marketing, retail and distribution management, and principles of marketing. Ham graduated from Flagler College with a BA in English and earned her MS in marketing at UT, where she focused on branding and brand strategy.