ATTENTION: There is no pre-registration necessary to attend Affinity Group meetings. Seating at Affinity Group meetings is available on a first come, first served basis. Registration is free unless otherwise noted.
Sunday, 14 April, 2019
Asia Pacific Affinity Group Meeting (SCOTLAND)
@ AACSB's 2019 International Conference & Annual Meeting in Edinburgh, Scotland.
10:00am - 11:30am: Carrick - Level 1
Achieving Success with Today’s Rebellious Buyers: Marketing Your Programs to Millennials and Beyond
Fueled by changes in the digital world and technological advances, a renaissance is taking place that is changing how prospective students want to learn about graduate business programs. This session will begin by profiling how one college changed its marketing approach in a way that elevated the school’s brand equity and accelerated its graduate enrollment results in this
environment. The second half will review recent industry trends and strategies that are being shown to drive significant prospective student engagement across the enrollment journey. Benchmarking statistics will be provided throughout the session so that participants can judge the their own strategies relative to within-industry peers.
Brett Matherne, Assistant Dean for Flexible and Professional MBA Programs, Robinson College of Business, Georgia State University
Jesse Homan, Business Development Director, Converge Consulting