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This event is SOLD OUT
Curriculum Development for Design Thinking for Creativity and Innovation: Singapore
26 April 2013 | Singapore
When IBM interviewed over 1,500 CEOs last year, creativity was identified most frequently as the leadership quality required for the next five years. When they interviewed executives and business school deans, Datar, Garvin, and Cullen found that a common criticism of MBA programs is that graduates "learn analysis, but not action." Design, based in a studio approach to education, is one way business schools can address these issues. A design studio blends analysis, engages students in practice, and draws on the many skills they develop during an MBA program. Through a series of thought-provoking exercise, this seminar was created to demonstrate the power of design in solving today's complex management problems.
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Learning Objectives
Attendees will learn how to teach design in the context of business issues where organizations need to respond in creative, innovative or transformational ways. In particular they will:
- Learn how a design attitude complements the decision attitude that dominates management education and practice
- Use design inquiry to frame and reframe problems so that their solutions will address what is really going on with customers (internal or external)
- Apply multiple methods to generate, prototype and assess alternative candidate solutions to the problems they have identified
- Get direction in helping students to navigate the cultural, strategic, and organizational issues that attend applying design ideas in contexts where these are likely to be unfamiliar
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Facilitators
Youngjin Yoo, director of Center for Design and Innovation, professor in management information systems and strategy, and Irwin L. Gross Research Fellow, Fox School of Business and Management, Temple University
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Registration and Fee Schedule (SM-CDS413c)
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Received by
12 April 2013 |
Received after
12 April 2013 |
| Member |
695 USD |
795 USD |
| Second Member |
495 USD |
595 USD |
| Third and Subsequent Member |
595 USD |
695 USD |
Non-Member |
845 USD |
945 USD |
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Replacement / Refund Information
Replacement: Registration replacement will be granted if written notice and replacement registration are received (by email events@aacsb.edu or fax +1 813 472 5531 ONLY) at least 30 days prior to the meeting date. REPLACEMENTS WILL NOT BE GRANTED AFTER THIS DATE. A transfer fee of 50 USD will be applied.
Cancellation: Refunds, less 150 USD, will be granted if written cancellation notice is received (by email events@aacsb.edu or fax +1 813 472 5531 ONLY) at least 30 days prior to the meeting date. REFUNDS WILL NOT BE GRANTED AFTER THIS DATE. Please allow 6–8 weeks for a refund.
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