Curriculum Development for Communications Skills: Singapore
25 April 2013 | Singapore
Excellent communication separates leaders from managers, high-performing teams from average teams, and world-leading brands from their middling competitors. Furthermore, globalization has increased the need to incorporate communication into all aspects of management to avoid unintended consequences and costly misunderstandings across cultures. Nonetheless, communication courses are a recent addition to the curriculum of many business schools. Others schools still struggle with the differences between communication and core business subjects, since communication is difficult to manage or control, let alone quantify, and is often misperceived as an art.
Communication can be taught as a corporate function within a management paradigm. This seminar will focus on how to introduce such a course into a business degree curriculum. It understands communication as the management of relationships with stakeholders that have an impact on business goals, whether they are personal, intra-organizational, or corporate. This seminar will cover required teaching goals, course structure, materials, pedagogy, and assessment methods.
Learning Objectives
Learn the steps necessary to launch and execute a foundational communication course in a business school
Compare and contrast the teaching materials currently available to communication educators
Learn how to manage the expectations of students and university leaders regarding communication education
Learn how to establish cross-references between the communication course and core courses of the business curriculum
Prepare teaching goals associated with communication as well as assessment measures
Facilitators
Gregor Halff, associate professor of corporate communication practice and founding academic director of the MSc in Communication Management Programme, Singapore Management University
Registration and Fee Schedule (SM-CS413b)
Received by 11 April 2013
Received after 11 April 2013
Member
695 USD
795 USD
Second Member
495 USD
595 USD
Third and Subsequent Member
595 USD
695 USD
Non-Member
845 USD
945 USD
Replacement / Refund Information Replacement: Registration replacement will be granted if written notice and replacement registration are received (by email events@aacsb.edu or fax +1 813 472 5531 ONLY) at least 30 days prior to the meeting date. REPLACEMENTS WILL NOT BE GRANTED AFTER THIS DATE. A transfer fee of 50 USD will be applied.
Cancellation: Refunds, less 150 USD, will be granted if written cancellation notice is received (by email events@aacsb.edu or fax +1 813 472 5531 ONLY) at least 30 days prior to the meeting date. REFUNDS WILL NOT BE GRANTED AFTER THIS DATE. Please allow 6–8 weeks for a refund.
