At the Craig School of Business at Missouri Western State University, business students, and now business alumni, have the opportunity to win ownership of a Rocky Mountain Chocolate Factory store upon completion of the Applied Entrepreneurship course and presenting their business plan and proposal to a panel who selects each semester's winners. Steve Craig, benefactor of the Craig School of Business and visionary of the program, explains that the main goal of the program is getting graduates into business ownership and operation sooner and "propelling them into more entrepreneurship opportunities as they mature."
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