Methods of Increasing Impact
There are numerous practices that can result in research that has a greater impact on practice, pedagogy, and theory. Below is a sample of practices that can be used to encourage connections between business school research and management practice:

• Expand on practice
  Some academics assume that new management ideas come from business research.  One could argue that the opposite is true and that innovations in management come  from practitioners. Researchers mostly refine, expand, and distribute knowledge. Goal Setting theory (Latham & Locke, 1979) is one example of how theory can expand on practice. 
   
• Design relevance into research
  Scholars can design relevance into their work by researching topical issues that are important to practice and society. For example, Lie’s (2005) work in the area of options back-dating resulted in SEC investigations and changes in how options are recorded in relation to executive compensation.
   
• Create community relevant research centers
  Regional research centers utilize faculty research skills and provide valuable data to the community.
  Examples
   
• Involve practitioners in publications
  Practitioners can enhance the relevance of publications by becoming involved in writing and reviewing papers submitted to academic journals.
   
• Collaborate with practitioners
  In some cases, practitioners might not be interested in writing or reviewing, but would be interested in research design and interpretation. Their collaboration in these processes would likely result in research that is more relevant to practice. 
  Examples
   
• Write practitioner books and articles
  These types of publications can be based on research conducted specifically for practitioners or based on academic research results that are written in a form that is useable by practitioners.
  Examples
   
• Demonstrate impact of research
  Go beyond counting refereed journal articles and other contributions (inputs) to demonstrate the impact of scholarship (outcomes) on differing audiences important to business schools.  (Determining Impact)