Corporate Social Responsibility

Archie B. Carroll (1991) “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders,” Business Horizons, (July-August).

Lynn Sharp Paine (1994) “Managing for Organizational Integrity,” Harvard Business Review, (March- April).

Milton Friedman (1970) “Social Responsibility of Business is to Increase Its Profits,” New York Times Magazine, September 13, 122-126.

Thomas Donaldson and Lee E. Preston (1995) “The Stakeholder Theory of the Corporation: Concepts, Evidence and Implications,” Academy of Management Review, Vol. 29, January, 65-91.

Isabelle Maignan and O.C. Ferrell (forthcoming) “Corporate Social Responsibility and Marketing: An Integrative Framework,” Journal of the Academy of Marketing Science.