COLLEGE OF BUSINESS ADMINISTRATION

Ohio Northern University

Mission – The College of Business Administration prepares students to become business and community leaders in a changing world. The College emphasizes active learning, global awareness, entrepreneurial spirit, technological proficiency and applied research.

PROGRAM LEARNING GOALS: General Education and Business Core

Graduates with functional knowledge of their major specialty, an appreciation for the interrelation of the functional areas, and broad-based current business knowledge.

Measurable Objectives include:

1.     ETS results will show good balance across all functional discipline areas. The mean institutional score will be sustained at or above the 85^th percentile.

2.     EBI Exit Study will show good student satisfaction with instruction in all functional business areas and cognate areas (mathematics/statistics and communication skills) with average reported scores of 5.0 or higher. Results will be equal to or better than comparable results reported by peer group schools.

Clear understanding of the global, political, social, economic, legal & regulatory context of business.

1.     Consistent with objectives stated above, results in relevant items of the ETS examinations and EBI Exit study will demonstrate good understanding across all content areas.

2.     Course embedded evaluations, examinations and assignment will require demonstration of understanding in key core business courses (e.g., Ethics in Business Practice; Business Law; Environment of International Business; Principles of Microeconomics; and Principles of Macroeconomics).

Ethical understanding and perspective.

1.     Graduates will be able to identify ethical issues in a business problem, consider   the implications and present a plan of action that shows ethical awareness; relevant indicators will support. This ability will be demonstrated in selected courses in both the business core and major program.

2.     Students will demonstrate ethical understanding and perspective through exercises and examinations embedded in the core required course, Ethics in Business Practice.

Cultural understanding and flexibility.

1.     To earn their degree, students will successfully complete a general education program that includes courses in fine arts, humanities, and social sciences. Our general education program, offered through the College of Arts and Sciences, has good recognition as an academically challenging, quality program.

2.     Students complete the Cross Cultural Adaptability Inventory (CCAI) as entering freshmen and again as graduating seniors. Seniors will graduate with scores above the average range (for their age group) on the CCAI.

Real appreciation for diversity in all its forms. 

1.     Students will complete a community service project as part of their degree requirement.

2.     The National Survey of Student Engagement (NSSE) will show sustained improvement in reporting by both freshmen and senior students of opportunities  provided for interaction with people of different economic, social, racial, or ethnic backgrounds relative to peer schools.

3.     The percentage of students completing college level language studies and study abroad experiences as reported on the NSSE will equal or exceed comparable percentages for peer institutions. 

Analytical, reflective and flexible thinking abilities.

1.     EBI Exit Study will show good student satisfaction with instruction and opportunities to develop these skills in relevant areas with average reported scores of 5.0 or higher on selected questions in the study. Results will be equal to or better than comparable results reported by peer group schools.

2.      The capstone policy and strategy course (MGMT 485) will assess every graduate’s skills by requiring students to design, analyze and present a case  project to an audience of students and faculty. Case presentations will include a question and answer period with evaluations being submitted by all attending.     Submitted evaluations have a material impact on the course grade.

Active learning/student research, collaborative problem-solving skills.

1.     By 2006, all students graduating with a BSBA degree will have completed a community service project.

2.      By 2007, all students graduating with a BSBA degree will have completed a course with a significant service learning component.

3.      Joint faculty-student research and student research will continue to be encouraged and supported with a goal of five to ten students having an opportunity present papers at a national or international conference annually.

Professional communication skills.

1.     Students successfully complete a three course English sequence having a writing emphasis and following a defined rubric as part of their general education program.

2.     Students (accounting and management majors) successfully complete a three course sequence of organizational and professional communications courses as part of their general education program; international business majors complete either a public speaking or interpersonal communications course and language studies through the intermediate level.

3.     Students complete an introductory personal computer course that includes instruction in technical communication skills (e.g., design and construction of  Excel spreadsheets and PowerPoint presentations). Select courses in the business core and major require use and demonstrated competency with these tools.

4.     EBI Exit Study will show good student satisfaction with instruction and opportunities to develop these skills with average reported scores of 5.0 or higher on selected questions in the study. Results will be equal to or better than comparable results reported by peer group schools.

5.     NSSE results will continue to demonstrate good opportunities in the academic program for students to make class presentations; work on team projects, and use computer technology and electronic media to complete or present class assignments. The percentage of seniors reporting these opportunities on the NSSE  will equal or exceed comparable percentages for peer institutions.