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November/December 2004

Departments Features
   
Headlines 

Technology 

Bookshelf  
· Leadership Passages 
· The Marketing Playbook 
· The Quiet Crisis 
· Confronting Reality
· Management Education in India 

Calendar 

Your Turn 
Up to the Challenge: Views from a New Dean 
Len Jessup is the dean of the Washington State University College of Business and Economics in Pullman, Washington.  

Corporate Counterculture 
  Jim Goodnight, CEO of SAS, resists the call of the IPO, focusing on customer and employee satisfaction while following his own rather unconventional path.

Jump-Starting the Job Search 
  Today's career services staff adhere to a new philosophy: If the companies don't come to the campus, take the campus to the companies.

What About the Widgets? 
  How to redesign management degrees that focus on manufacturing.

It's Not Easy Being Dean 
  Al Spritzer warns deans that the rosy early days can be followed by tension.  How can deans productively extend their time in office?

A World of Good 
  How professors and students at b-schools worldwide are taking part in the efforts to stop terrorism.




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