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Technology
Bookshelf
· False Prophets
· Just Ask a Woman
· Bang!
· International Business Teaching in
Eastern and Central European Countries
· Hidden Financial Risk:
Understanding
Off-Balance Sheet Accounting
Calendar
Your Turn
How B-Schools Drive Productivity
Susan M. Phillips, Dean, The George Washington University School of
Business and Public Management
Spotlight
Indiana University Kokomo
Kokomo, Indiana
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Battling for the Brand
Branding gurus Al and Laura Ries discuss the power of effective
brands and the immutable rules of teaching students how to create them.The
Zen of B-School Branding
Branding experts offer their advice for stamping a business school
with its own brand identity.
The Leader Within
Today's management students develop leadership skills by
facing challenging situations inside and outside the classroom.
Picking the Perfect Peers
Schools seek to improve themselves by benchmarking themselves
against their peers. But what's the best way to choose a comparison
school?
Lights ... Camera ... Learning!
High tech leads to enhanced learning as business schools
incorporate a variety of multimedia presentation systems into their
classrooms.
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